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702 Uppsatser om . commercial campaign - Sida 24 av 47
Utveckling av minimax-baserad agent för strategispelet Stratego
Stratego is a boardgame not very different from chess, that contains hidden information. Because of this, existing programs play at beginner level. The purpose of this thesis is to adjust a minimax algorithm so that it passes the demands of Stratego, and then build a Stratego agent around it. Tests with existing minimax algorithms leads to the development p-e-minimax. This algorithm uses two different values in its nodes to simulate the different information available to the agent and its opponent.
Aktiv marknad: Nivåer av verklighet: - En fallstudie på svensk storbanks tillämpning av IFRS 7 och IAS 39, med avseende på fördelningen av finansiella tillgångar i level 1 och level 2
This essay examines the process of fair value accounting of financial assets in a Swedish commercial bank, in contrast to the theoretical approach stated by IASB. The theoretical background contains a review of the academic standpoint on fair value accounting and historical cost accounting, a detailed description of fair value accounting according to current and future IASB regulation and on the American FAS 157 regulation. The empirical case study describes the process of valuing and classifying financial assets into level 1 and level 2 of the fair value hierarchy. The analysis describes how the legal requirements for classification are interpreted and applied in practice when valuing bonds and derivatives. The authors provide an explanation as to why the majority of financial assets are valued mark to model rather than mark to market as well as a suggestion on how the share of market valued assets can be increased..
Gör det själv! Fansinet i Sverige
The purpose of this masters thesis is to examine the fanzine, a form of amateur publication, in Sweden, both in the traditional paper form and the more recent electronic form. It deals with what is distinctive about the fanzine as a publication and also as a social and cultural product. It also looks upon how the fanzine uses the Internet and the new possibilities it brings. The people behind 18 fanzines, 10 electronic and 8 in paper, have answered a questionnaire about how they produce, publish, distribute and promote their fanzines, what they think about the fanzine as a mode of expression, and how they use the Internet. The masters thesis uses theories within cultural studies as a theoretical approach to the fanzine.
Externhandelns konsekvenser för cityhandeln, i skenet av en ny trafikled : En studie om Söderslättetableringens och Umeåprojektets betydelse förhandeln i Umeå
The purpose of this study is to highlight how a ring road and an external retail establishment may affect the city commerce. Umeå is the study object with interesting undergoing changes including a new external retail area south of the city and a new transport route that will lead the through traffic around the city.The study is based on a review of previous studies and a qualitative method. Four interviews were conducted with people who have a connection to commerce and/or municipal planning and where considered able to contribute with rich and relevant information. The result shows that the commerce in Umeå will be significantly strengthened in the context of a new external commercial establishment when the city?s overall attractiveness increases.
Nationell identitet i konsten : Peter Johansson dekonstruerar mytbilden om svenskhet
The purpose of this examination is to identify how notions of Swedishness is created artistically, and from where these notions come. My method is to make a study on exhibition catalogues on the theme Swedishness/Nordism, with focus on the contemporary Swedish artist Peter Johansson. With a retrospect of his childhood in Dalecarlia, he investigates a Swedish iconography with it?s roots in national romanticism, which for more than one hundred years has been preserved and exploited of the tourist industry to market Sweden. It?s this monotonous iconography that Johansson deconstructs to make it appear like something else ? namely an iconography based on ethnic purity, which pushes away the foreign and protects the own.
Röstförmedlingen : Att skapa en kreativ designlösning till ett nytt företag
It becomes increasingly more important that, as a new buisness, both to be seen and heard in an increasingly harder competition situation where the range of similar products and services increase. It requires a well planned and well thought visual profile to succesfully stand out on the market. To give a good impression, this profile should be both distinct and aesthetically appealing. In the making of a new profile it requires creativity to succesfully think in new directions and to separate from the competition.This practical report presents the production process for a designsolution to the new website Röstförmedlingen (Voice agency), a commission from the production and commercial bureau Bartos media. The task in this project was to create a graphic profile and a lofi-prototype that would represent Röstförmedlingen as a buissness.
Framgång både på och utanför fotbollsplan : En benchmarking studie om AC Milans intäktsmöjligheter
As the football industry develops into a highly competitive commercialized industry, football clubs must step up and improve their business strategy. This study focuses on the famous Italian club AC Milan, a club with many international titles but with declining revenues. The purpose of this thesis is to study how AC Milan can generate higher revenues by comparing its marketing and business strategy with the most profitable clubs in the world, the benchmarking partners Real Madrid and Manchester United. By using a benchmarking model, following the five steps of this process, conducting observation studies, an interview and examining secondhand information, gaps between the clubs were evaluated and analyzed. These evaluations became together with chosen theoretical references, the basis for the improvement suggestions and conclusions shown by the authors.
A comparison of commercial scent lures in attracting Raccoon dogs (Nyctereutes procyonoides)
The invasive species raccoon dog (Nyctereutes procyonoides) is currently under establishment Sweden and it is vital to discover invading individuals to prevent colonization. The use of wildlife cameras to discover dispersing raccoon dogs have been implemented in the north-European raccoon dog management program. In this study, I test the ability of four commercially available scent lures to attract raccoon dogs to camera stations. The study was conducted in the Åland Islands where raccoon dogs are abundant and the results could improve the effectiveness of the camera stations used in the program. I used 12 sites with five camera stations in each and tested the four lures and one control with no lure in each site.
Kvinnor med HIV/AIDS i Kapstaden i Sydafrika : En frivilligorganisations arbete med och syn på kvinnor med HIV/AIDS
Sammanfattning HIV/AIDS är en epidemi i Sydafrika och antalet kvinnor som lever med denna sjukdom ärhögre än män. Studiens frågeställningar var, att genom organisationsrepresentanterna ta reda på; vad berodde detta på, hur smittades dessa kvinnor och hur upplevde och hanterade de sin sjukdom. Vilken hjälp och stöd fick de för att de skulle kunna leva ett någorlunda normalt liv samt hur behandlades dessa kvinnor av omgivningen? Studiens metod var en kvalitativ studie bestående av fem intervjuer med personer som arbetar med dessa kvinnor inom den frivilliga organisationen, Treatment Action Campaign (TAC) i Kapstaden i Sydafrika.Vidare genomfördes en observationsstudie för att ge en ram för de genomförda intervjuerna.Studien visade att de olika kulturernas syn på kvinnor, kvinnornas ekonomiska beroende av sina män, männens sexvanor, fattigdom, våldtäkter och okunskap om sjukdomen var de faktorer som bidrog till att flest kvinnor än män blev smittade av HIV/AIDS.Genom TAC fick vi också kunskap om att HIV/AIDS var en stigmatiserad sjukdom vilket gjorde det svårt för vissa av dessa kvinnor att tala öppet om sin status vilket i sin tur gjorde att de inte kunde få hjälp, stöd, vård och medicinerig. Dessa kvinnor kunde bli misshandlade, stenade eller dödade på grund av sjukdomen, både av sina män och av andra i deras omgivning.Studien belyser även HIV/AIDS ur ett könsperspektiv eftersom det var fler kvinnor som smittades av sjukdomen..
Hennes & Mauritz : En fallstudie av deras CSR arbete och samarbeten med NGO:s
Abstract Essay in political science, C-level, by Jenny Senemgen, spring semester 2008. Tutor: Michele Micheletti. ?Hennes & Mauritz ? a case study of their CSR work and collaborations with NGOs.?The purpose of this essay is to examine if and how the transnational corporation Hennes & Mauritz (H&M) collaborates with NGOs in it?s work with human rights for workers and increased corporate social responsibility. I have looked at H&Ms CSR report from 2006, the Swedish network Clean Clothes Campaigns report about Swedish corporations in the textile industry and if their CSR work during the past ten years have given any results and I have also done two interviews with two NGOs.The examination is thereby a case study where I?m examining H&Ms CSR work and its collaborations with NGOs and the NGO?s opinions about H&Ms CSR work.My delimitation lies in the fact that I only have examined one corporation and what two NGOs thinks about the corporation.
En åkattraktion till det förflutna : att bruka det förflutna för en upplevelse i samtiden
This essay discusses the use of history, and primarily how the current Swedish society perceives and uses the Viking age. The analysis is based on a literature study as well as a case study of the planned theme park in Fullerö north of Uppsala, Sweden. The aim of the essay is to understand the regional debate which arose in media regarding the planning of Fullerö Park and how it reflects the contemporary use of history. Research about the use of history has become increasingly common in recent years and deals with how history is actively being used in society in order to meet its existing needs. These needs varies among different groups and individuals and results in a multitude of usages, where the interests of the different actors may be contradictory.
Managing Credit Risk: Assessing the Probability of Corporate Bankruptcy using Quantitative Risk Analysis
Managing credit risk might be the single most important business area for any commercial bank. The assessment of "good" and "bad" corporate clients is a important task for a creditor. A bad debtor is a corporate client with hardships in meeting the continous claims (interest payments) that a creditor requires. One way of evaluating or separating a "bad" client from a "good" client is to assess the propensity for the client to file for bankruptcy. This thesis examines 226 firms in the Swedsh market in the quest of predicting corporate bankruptcy.
Kommunalt samarbete för att stärka en turistdestination : en studie av turistdestinationen Roslagen
The purpose of the study is to investigate and elucidate how and why municipalities cooperate across municipal boundaries with destination development. To answer the purpose the authors chose two research questions:What are the incentives of cooperation between the municipalities in Roslagen? What are the possibilities and difficulties of cooperation? In order to answer the research questions interviews with local business managers, administrative director, the acting Head of destination and tourist office staff were made. Municipalities have signed a cooperation agreement in October/November 2008, where they will work more formal together to strengthen the destination Roslagen. The result of the study shows that the main motive for municipal cooperation is the sharing of financial resources to promote and develop the destination Roslagen together.
Vårdsituationen vid sepsis : En litteraturöversikt om tidig upptäckt och behandling av patienter med sepsis.
Introduktion: Sepsis är en sjukdom med hög dödssiffra och förekomsten fortsätter att öka. År 2004 introducerades Surviving Sepsis Campaign i syfte att förbättra sepsisvården. Följsamheten har dock visat sig vara låg. Syfte: Syftet var att beskriva hur sjukvårdspersonal identifierar sepsis hos patienter samt att belysa vikten av tidig vård för att minska sjukdomens dödlighet. Metod: Elva artiklar med kvantitativ design analyserades och sammanställdes i form av en litteraturöversikt.
Energieffektivisering i offentliga byggnader : Jämförelse i elanvändning för ventilation med olika luftflödesstyrsystem
I got interested in this subject when I came in contact with Västtrafiks new paymentsystem myself during my visits in Gothenburg. I suspected problems with the informationmaterial regarding it and others seemed to share my opinion that the payment system wasdiffcult to understand. When I contacted Västtrafik and asked them about the paymentsystem they confirmed that some understanding diffculties had occurred. With thatconfirmation I decided to make it my project to look in to the matter.Some methods were used to identify the problems. The methods could again confirm thatthere were some problems with the payment system and that the information material wasa vital reason.