Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective.Method: The purpose of the study, we believed it was appropriate to use a qualitative approach to conduct the study. The empirical data were collected through semi-structured interviews. The sample consisted of 10 companies located in the Gävle area who are active on social media. The interviews were coded to obtain keywords and patterns. These patterns and keywords are then analyzed to arrive at the study's results.Results and contributions: Our results suggest that all the identified benefits, customer engagement, customer insight and communication are driving forces to make use of social CRM.

The purpose of this study was to investigate the results obtained from scientific articles concerning research into group rehabilitation for people over 65 years with hearing problems. The interest arose then group rehabilitation was unusual in the audiologists work, even though previous research showed these positive effects. With a group rehabilitation, the participants can easier accept theire hearing loss and hearing aid, compaired with an individual rehabilitation. The method used was a literature study. PubMed and PsycINFO databases were used in the search for literature.

A new generation has entered the labour market. The group is presented as Generation Y andis described as egocentric, spoiled, unloyal and money oriented. Lecturer advice companieson how to understand and lead this new generation. The advisement creates stereotypicalcharacteristics of the group, which then reflects on the generations own identity development.But aside the stereotypes that are created on the labour market, the generation puts a lot oftheir spare time into volunteer work, which is seen as altruistic. This gives us a contradictoryportrayal of the new generation.The purpose of this paper is to understand the factors that contribute to the voluntary work ofGeneration Y and how the group experiences their own commitment.

AbstractThe aim of this literature review was to describe the quality of life in stoma patients after stomasurgery. Different combinations of the keywords ?stoma?, ?Quality of Life?, ?stomasurgery? were used when searching in the databases Medline, Cinahl, Academic Search Elite and PubMed. A total of nineteen articles were used in the result. Fifteen studies had comparing design and four studies had describing design.

Scientologin a?r en nyreligio?s ro?relse som skildrats flitigt inom popula?rlitteraturen, vilket go?r att den blivit na?got bekant fo?r ma?nga. Syftet med denna uppsats a?r att anva?nda en bekant nyreligio?s ro?relse och utifra?n denna skapa ett undervisningsunderlag som ro?r inneha?llet i Religion 2. Uppsatsen behandlar scientologins ka?nnetecken samt fo?rha?llande till va?rldsreligionerna.

Brukare och brukarinflytande har på senare tid, blivit allt mer uppmärksammat inom den offentliga sektorn i socialt arbete (Svensson., Johansson & Laanemets, 2008, sid. 133-136). Frågan är huruvida brukare inom äldreomsorgen, kan göra sina röster hörda och vilka möjligheter till inflytande det finns för äldre i samhället?Det övergripande syftet med denna studie är att söka kunskap om äldres möjligheter till brukarinflytande, inom äldreomsorgen i Kumla kommun. Ett delsyfte är att undersöka vilka former av brukarinflytande som tillvaratas i Kumla kommun, efter genomförandet av projektet ?Vägar till ökat brukarinflytande och medborgerligt inflytande över kvaliteten i äldreomsorgen?.

This thesis examines the retrieval effectiveness of two Web search engines. The two search engines are chosen to represent two different types Google as a broad general search engine and Dogpile as a broad general metasearcher. Twenty queries have been used and the first twenty hits for each query were evaluated for relevance. The queries were invented by the authors, based upon their interests and information needs. They were expressed in a general manner, by using one or several keywords, in accordance with the simple search mode available for each search engine.

Denna studie syftar till att öka förståelsen för hur övergrepp mot äldre i nära relationer kan se ut, skillnader mellan könen och skillnader mellan yngre respektive äldre, samt att diskutera möjliga åtgärder inom området. Svensk forskning har visat att 16 % av kvinnorna och 13 % av männen efter sin 65-årsdag har utsatts för någon form av övergrepp. Det är således ett viktigt ämne. Kvalitativ metod och induktiv ansats utgjorde de övergripande metoderna. Med hjälp av litteratur och informanters kunskap har problemområdet utforskats.

The Internet has developed into a marketplace for national and international companies. With relatively small means, a company can reach out to millions of people on a daily basis by placing itself on the Internet. With this report, we wish to suggest how e-businesses can change its strategy to adapt to the new market. Focus is on the Swedish Internet market where Swedes, resident in Sweden, trades with Swedish e-companies active within the Swedish borders. To be able to make suggestions, we will first paint a picture of the Swedish e-commerce market from statistics collected from public sources.

En kvalitativ intervjustudie med syftet att beskriva hur personer med fraktur upplever rehabilitering i sitt eget hem. Intervjuerna ägde rum i sex personers hemmiljö med hjälp av bandspelare och en egenhändigt framarbetad intervjuguide. Deltagarna upplevde bland annat att det sociala nätverket och motivation hade stor betydelse samt att personalens goda bemötande, tillgång till hjälpmedel och den välkända hemmiljön bidrog till en upplevelse av trygghet under hemrerhabiliteringen.Slutsatsen är att deltagarna uppskattade möjligheten att få vara i sitt hem under rehabiliteringen..

SAMMANFATTNING BAKGRUND Syftet med studien var att få information om anhörigas upplevelse av vården på en av fem geriatriska avdelningar i Uppsala län 2008. Studien undersökte upplevelsen av tillgäng­lighet, delaktig­het, information och bemötande. En jämförelse gjordes för att se om skill­nader fanns mel­lan den studerade avdelningen (grupp 1, n=39) och de tidigare studerade geriatriska avdelning­arna (grupp 2, n=162). METOD Studien är deskriptiv och jämförande med kvantitativ metod och analysen utfördes med deskriptiv statistik. Antal anhöriga som deltog var 39 av 50 tillfrågade (n=78 %).

This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers..

Within the field of cinema studies, the question of visual representation is a fundamental pillar. An immense volume of theoretical work has been written on the subject, with various academic approaches such as feministic, postcolonial and gay/lesbian. Yet there is a large social group that seems to have been overlooked within the representational discourse: the elderly. This group of people appears to be a blind spot on the multicultural retina, too often neglected within the area of cultural studies. But as the baby boomer generation, who has always redefined the different stages of life (youth, adulthood, middle age), is entering old age, things are slowly changing.

This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers..

This two year master thesis reviews the possibilities for how public libraries and geriatric care can cooperate on a long-term basis. By using a project called Prosit the study shows which approaches and actions that worked in order to create this kind of successful collaboration, and which ones that didn't.The theoretical framework consists of the sociocultural perspective developed by psychologist Roger Säljö in meaning to emphasize how these two departments can learn from each other. The theory also underlines the fact that both public libraries and geriatric care can develop their own way of improving the elderly?s daily life by working together. The thesis method is qualitative and based on Virginia Braun and Victoria Clarke?s thematic analysis.