726 uppsatser · sida 12 av 49
En analys av jingel, bekant och obekant musik
This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and …
… by the political and social context in these countries. Material: Two TV-commercials from the latest parliamentary elections in each country were chosen. The leading left-wing and right-wing parties were chosen from each country. Theoretical perspective: This study is based on …
En kvalitativ retorisk analys av fem reklamfilmer för receptfria värktabletter
… how pills were described and that was the overall picture of pills created in commercials. The essay uses theories of narrative, semiotic, argumentation and theories concerning social communication in advertising. In this study fife TV-ads were analyzed: Alvedon, Ibumetin, Treo …
En retorisk-semiologisk analys av antirökreklam
… by tobacco advertising and their logos and pathos arguments. The anti-smoke commercial logos become anti-logos and pathos to anti-pathos (antipathy) for the cigarette whose arguments are created from the viewer's connotations of anti-smoke commercials. The cigarette, as a …
från lokal stadshamn till nationell handelshamn
… is to illustrate why and how the process happened when Piteå relocated its commercial port away from Skuthamn to the new construction on Haraholmen 1950-1973. How decision-makers worked to achieve their goals, how the work changed and what incentives motivated them to act. The …
En uppsats om Sveriges Radios närvaro på Facebook
… My purpose is to examine what the presence of the Swedish National Radio on a commercial network like Facebook means and how the editors themselves argue about it. For the analysis I use critical political economy as a theoretical point of view. Material/Method: The material …
Rättsliga ställning och interna skadeståndsansvar
… legal administrative districts which are not in accordance with legal and commercial principles.In order to introduce a group CEO it requires a detailed investigation of the group's legal relationships. Through investigation, the companies can clarify what is included in the …
En kvantitativ studie av fastighetsbolag i Europa
… in conjunction with the bank collapse. Therefore I have looked at how the commercial real estate companies would be affected if we were to have a double dip recession, because it has been confirmed by Gyourko that commercial real estate market and the housing market tend to …
… habits of reading fiction have forced the libraries to take influence by the commercial book stores, preferably the on-line ones. This thesis shows that the shelf arrangements of fiction are a part of the development for the public libraries in a more individualised, commercial …
… is a problem that needs to be solved before plantations can be made for commercial use. To find planting material that is suitable for the colder climate clonal tests has been planted, but only a few of the plantations are old enough to evaluate. Another problem in the north is …
… brought here in the end of the 1920s. The lodgepole pine is today allowed for commercial plantations in central and northern Sweden, excluding high altitude locations. Since 1979 only plantations with scientific purpose are allowed in south-central and south Sweden. This …
En komparativ studie av privata och public service TV-kanalers organisatoriska flexibilitet i Sverige och Polen
… service channels in Sweden and Poland as well as the differences between commercial channels? ? What are the differences regarding public service- and commercial TVchannels in Sweden as well as in Poland ? Which of the companies are considered being the stronger and the weakest …
Denna studie utreder hur reklamfilmsproducenter anpassar sina produktioner för att de ska vara effektiva på en allt mer konkurrensintensiv reklammarknad. Enligt radio- och TV-lagen får svenska TV-kanaler idag sända tolv minuter reklam per timme, samma regler som gäller för till …
… model. The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer. We have broken down the study in the following questions: - What are the major factors, influencing the viewer, of an …
En studie i produktfotografering
… model. The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer. We have broken down the study in the following questions: - What are the major factors, influencing the viewer, of an …
