726 uppsatser · sida 11 av 49
En studie om skönhetsreklam i konsumtionssamhället
… advertising. I have examined what kinds of methods that are being used in TV-commercials for beauty products, to influence the consumers. To study advertising, a semiotic method, symbolic interactionism and other theories which discuss symbols and influences, have been used. Six …
En kvantitativ innehållsanalys av enkäter i tre svenska dagstidningar åren 1997 och 2007.
… which demonstrates the process of tabloidization and McQuail’s description of commercialization. The results of the study indicate that there are many similarities between the three newspapers use of exemplars. However, there are some differences when it comes to frequency and …
… essential oils, fol-klore medicine and as ornamental for decorative purposes. Commercial cultivation is mainly focused on root production. Production countries are Poland, Netherland, France, Belgium, Switzerland, and former Czechoslovakia with an overall yearly world production …
biokol som organiskt material i substrat
… organic content in green roof-substrates. Peat is one of the materials that is commercially used in green roof industry. The substrate has been treated with different amounts of water. One serie of treatments did not get any water after planting, the other serie got watered …
ett nytt element i bebyggd miljö?
… Example of these could be the reduced discharge of carbon dioxide or the commercial values for the developer.The paper handles further the concept of landscape and cityscape, the latter being mentioned numerous times in the discussions. The version of the concept cityscape that …
En undersökning av egna och köpta medier
… no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media’s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied. Neither …
En analys av projektet Västra City
… close to Sergelstorg (considered the center of town) or other attractive commercial areas. There's also another issue with where the center of Stockholm is located. The railways and roads running along Klarabergs Viaduct acts as a divide between the areas of Kungsholmen and …
<em>En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion</em>
… only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research …
<em>Företagsimage i spelfilm och reklamfilm</em>
… the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance. Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the …
Påverkan och synpunkter. Målgrupp unga vuxna i Stockholm
… their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers.
The electric car has existed for over a century and producers has tried to commercialize it earlier but has not succeeded. In recent years, however, a change occurred that may be significant for the electric car and it is now to commercialize in the market of passenger cars. The …
… harvesters equipped with accumulating harvester heads and forwarders, in first commercial thinnings were an integrated harvest of pulpwood and energy wood were performed. In the beginning the plan was to study and measure 20 sites before and after harvest. Due to storms during …
… to pay for forest fuels. One method to extract forest fuel from suitable commercial thinnings is the "long top method? (LT-method). With this method saw logs and non-delimbed tops are recovered, i.e. no pulpwood is recovered. Branches from delimbed sawlogs are not recovered and …
… results in genetically impaired progeny. Today, sex sorted sperm is only commercially available in the bovine industry, due to the fact that bull sperm is more suitable for selection than sperm from other species. Application of sex selected sperm leads to high fertility results …
… we will examine these questions by observing how consumers react to a YouTube commercial with a manipulated generic and controversial brand as transmitters. Then a comparison will be possible to execute of how generic and controversial brands are interpreted by consumers on …
