128 uppsatser · sida 3 av 9
En studie om användandet av inkongruenta kändisar
… celebrity can have, and also give extensive knowledge of differences between stronger and weaker brands concerning incongruence. The result of the study showed that incongruent marketing in many aspects as for example, brand attitude and word of mouth gave higher values compared …
… negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this …
En explorativ studie om förvärvsredovisning enligt IFRS 3
Bakgrund: När IFRS-regelverket blev tvingande för svenska börsföretag år 2005 fanns förhoppningar om att immateriella tillgångar och goodwill, som uppstod vid förvärv, skulle redovisas på ett mer transparent och jämförbart vis än tidigare. De studier som gjorts på området har …
En varumärkesundersökning av Metro i Karlstad
… simple. The correspondence between brand identity and brand associations is strong, and thereby contributes to a strong brand for Metro. Keywords: Metro, free newspaper, brand survey, brand identity, brand associations, brand, customer perceived value, brand positioning, brand …
En studie om varumärkesutvidgning från tjänst till vara
… differences in services and products were identified and the importance of a strong brand identity before an extension. The consumers showed positive attitudes and reactions towards the companies brand extension strategies through the survey.
TikTokifierade varum?rkestrategier. En kombinerad kvantitativ och kvalitativ studie av hur svenska modef?retag utformar inneh’ll i relation till plattformskultur p? TikTok
… the camera, has longer videos and extensive use of on-screen text, and also a strongpresence of people in everyday situations, which gives their content a more narrative feel.The analysis suggests that these patterns can be seen as clear signs of adaptation to TikTok’s …
… space in our minds. Companies spend a tremendous amount of money on building strong brands. It is not just about making us aware of their logo, today it’s more about giving the brand a ”soul” and to load it with different values. Due to today’s globalization there is also …
… was basically: the more interaction with the event image one would have the stronger the image transfer would be. The study gives strength to that hypothesis.
… utilizes the location to manage the staff in order to help build a strong lasting brand. To fulfill our purpose we have targeted one overall question - What purpose does servicescape have when building a solid brand name in the hotel sector? In today’s society brands play an …
… increasingly more and more important and that it is important to have a strong trademark. This may be a reason for acquisitions. A business is carried out for various reasons, but usually it is to gain market shares or to get advantages in the market, such as a trademark can …
betydelsen av hur ett varumärke förmedlas
… The study will also examine potential and existing customers' image of the brands and corporate brand awareness. Method: This study is based on a triangulation in which both quantitative and qualitative methods are treated in the form of personal interviews and a questionnaire …
en koppling mellan marknadsföring och finansiering
… active choice as a result of their opinion of the company’s brand. A company’s brands and products are strengthened in the market place by CSR- engagement, mainly if the CSR- engagement is related to the core business.
När ett företag väljer att utvidga sitt varumärke kan det av olika anledningar antingen gynna eller missgynna varumärkets värde. Risken att strategin påverkar varumärket negativt är större hos varumärken och det är svårt att implementera strategin rätt för att det inte ska skada …
en studie om idrottsföreningar under starka klubbvarumärken
… paper finds out the perks and disadvantages the researched clubs gain from the strong brand names they hold, and further discussion for development based on theory is being made.
- en empirisk studie av fem svenska företagsförvärv
… of a company preceding an acquisition can be affected by the fact that a strong brand is attached to the target company. Techniques to value a company and theories of brands are well developed, but the link between them is partially missing even though the needs to value brands …
