128 uppsatser · sida 1 av 9
<em>En studie om hur konsumenters beteende kan påverka leverantörers varumärkesstrategi gällande private label och national brands </em>
… påverka en leverantörs varumärkesstrategi gällande private label och national brands Kurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E) Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, Kalmar Författare: Amanda Andersson och Rebecca Danielsson Handledare …
… but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. With the growth of the social media and the thousands of ways to interact with …
En studie av varumärkena Gucci, H&M och Canada Goose bland gymnasieelever i Stockholm.
… and has the highest level of negative associations. Gucci and H&M are the strongest brands. They are strong regarding different aspects. Canada Goose is the least strong fashion mark. There are differences in perceptions of gender but they are quite seldom very big even if there …
- En studie om hur egna märkesvaror påverkar konsumentens impulsköp
… impulse buying is therefore limited by motivation, where this limitation is stronger for the utilitarian consumer. The utilitarian consumer consider the private brands lessening of the assortment’s depth to be positive as it simplifies the buying process, as long as the private …
… two robots and the two automatic feeder together with the space boarding at strong wind. Brandstadholm on the other hand is very quiet. The wall hatch on the north side are the primarily air inlets together with the ridge in the west at Bollerup. The measures at Brandstadholm …
… important to promote the nich qualifications of the company. Pininfarina is a strong brand in the design industry and the company produces several prestige projects for different clients.The most famous project is that they design all the Ferraris and has a co-branding agreement …
- En studie av varumärkeslojalitet för Lohmanders
… achieve brand loyalty in which the consumer are actively involved and have a strong conscious sense for the brand. However, Lohmanders can through positive associations to the brand and brand awareness get the consumer to buy the product by habit and thereby achieve loyalty.
En studie av Löfbergs Lila, ZOÉGAS och Classic
… the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with …
När annonsering bygger lojalitet
… Brand consultants. Conclusion: The marketing tool allows companies and their brands to get the chance to appear in wide area networks on the internet. The tool is primary used for a sales purpose but the tool also has potential in brand- building purposes. Based on primary- and …
Invånares uppfattningar om Gävles stadsdelar
… utformandet av studien. En enkät har utformats, utifrån en modifiering av City Brands Index, anpassad för stadsdelar. Resultatet på enkäten har sedan sammanställts och analyserat i statistikprogrammet Minitab samt Excel där ett nytt index tagits fram. Resultat och slutsats: Vi …
Fyra värmländska varumärken och deras koppling till regionen
… think about this issue. Are brands regarded as a strategic resource, and how strong is the link between their brands and the region? The result indicate that organizations are working strategically with their brands, but they can still get better. Working with brands is a …
lönsamhetsbedömning av bolagets distributionskanaler
… the difference between the directions is not noticeably large. This is why a strong sales corps together with the franchising operations is the right way to go. Both distribution channels can cooperate and the company prospers from two strong roads on which to reach its …
En studie av skillnaden i lönsamhet mellan starka och svaga varumärken
… We create a sample of 30 matched pairs, each consisting of one firm with a strong brand and one firm with a weak brand. We compare the strong and weak brands on the basis of four different profitability ratios, the volatility of these ratios, and the residual income they …
strategiska konkurrensmedel och utvidgning?
… deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… adds to the research of marketing signals and media-context effects, and gives strong support for that a brand, by using Twitter to communicate with consumers, can enhance the perception of target brand associations as well as strengthen brand attitude, intentions to buy and …
