Artisters identitet och image - ett varumärkesperspektiv
… find their unique basis that imbues everything they do to create a unified and strong brand.
Uppsatser om strong brands
128 uppsatser · sida 2 av 9
Definierade varumärken
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
… at brands with the same owners is that brands in this context is the extra strong need to differentiate as much attention as possible to not out-compete each other. Previous research revolves around the importance of distinct brands. Essay task was thus to exemplify how work and …
Artistvarumärkens nya spelplan
Konkurrensklimatet i den moderna musikindustrin
… in this paper is referred to as the sociodigital change, has had on artist brands. We will also analyze the positive and negative effects that this development may have had on the already existing brand environment and lastly also review the true importance of the professional …
Cause-related marketing - Välgörande för varumärket?
En studie i hur konsumenter uppfattar CRM i en kritiserad bransch
… companies in this industry; Lindex and H&M, have both embraced the formerly strong criticism and decided to take advantage of consumers' demand and requirements in a more responsible enterprise, using two different shapes of CRM collaborations. Purpose: The purpose of this study …
Singel eller Tillsammans?
En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
… is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products …
Varumärkesvädering
Svagheter och Möjligheter
… to create a unique competitive advantage that should be to its full potential. Strong brands can pose the difference between winning or loosing on the market. Due to this brands should be considered as cost-effective instruments since they help create financial advantages such …
Resultatet - när under året justeras det mest?
En studie av earnings management
… find their unique basis that imbues everything they do to create a unified and strong brand.
Kommunikationens roll för långsiktig överlevnad
En studie om små och medelstora företag i den svenska modebranschen
… industry do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run. Problem definition: Which communicative factors are important in the choice of brand strategy to create a …
Artisten - den osynliga tillgången?
<em>En kvalitativ studie om synen på musikrättigheter och artistvarumärken som immateriella tillgångar i musikbolag.</em>
… assets; a qualitative study about the view on music rights and artist brands as intangible assets within music companies. This paper is a study of what view representatives from Swedish music companies have on activating music rights and artist brands as intangible assets …
Vem får ligga när man bäddar?
En studie om specialexponeringar och dess sidoeffekter med utgångspunkt i varumärkesstyrka
… our research. Our results show a sales increase for the entire category when a strong brand is displayed and a sales decrease for the category when a weak brand is displayed ? what we call substitution and salience effects. Furthermore, we found that weak brands enjoy a higher …
Survival of the fittest?
Effekten av en varumärkeskris på konkurrerande svaga och starka varumärken inom en produktkategori
… to another within a product category. More specifically, we investigate how strong and weak brands in a product category are affected when a typical brand in the category goes through a crisis. With use of a fictitious crisis scenario, in the form of an article, we analyze the …
Consumers? Perceptions of Variety ? the Impact of Private Brands
… categories. Product involvement, taste and price are some of the factors that strongly influence their perceptions of variety. The results from this study indicate that consumers think that private brands have increased their options in various product categories, mainly due to …
Varumärken och dess relation till snowboardkulturen
… and industry. Through our analyzis we have identified the presence of five strong elements of success regarding brands with a clear subcultural connection. These are: autentic origin and operation, commitment and devotion to the focal activity, activ participation within the …
Femtio Nyanser av Co-branding - En kvantitativ studie om effekterna av co-branding på konsumenters varumärkes- och produktutvärdering beroende av kvalitetssegment och hedoniska shoppingmotivationer
… The final implications states that although the study's results show strong positive effects of co-branding between private labels and national brands for as well product- as brand related values, the utility of these positive effects do not exceed the barriers associated with …
”Varumärkesstyrkas modererande effekt på negativ publicitet”
… negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this …