Uppsatser om strategic

684 uppsatser · sida 5 av 46

Radikala ändringar av marknadsförhållanden och strategiska förändringar

Magisteruppsats · Linköpings universitet

There is much literature covering strategic change under different circumstances but very little concerning how companies act strategically under sudden and radical changes to market conditions. Based on three different events (the terrorist attack in the USA September 11th …

Konkurrensfördelar på en marknad som karaktäriseras av offentlig upphandling

Magisteruppsats · Linköpings universitet

… has been tested and evaluated through application on the market. Results: Strategic assets are of great importance in order for a company to create a competitive advantage in the form of being established, relations, being established in municipalities and the offer on the …

Konkurrensstrategier

En studie om konkurrensen på den svenska kontaktlinsmarknaden

Magisteruppsats · Södertörns högskola

… competition increases, it is more important for a company to apply the right strategic perspective. There are four fundamental strategic perspectives for a service-oriented business: a core product-, a price-, an image- and a service perspective. This study is a about service …

Varumärket som strategisk resurs

Fyra värmländska varumärken och deras koppling till regionen

Kandidatuppsats · Karlstads universitet

… essay is to investigate how four companies in Värmland, Sweden, are working strategically with their brands. This is a qualitative method in which we have used a combination of interviews and literature review in order to investigate the link between brands and the Karlstad …

Nationell datajournal

- Strategier inom IT-politik

Kandidatuppsats · Växjö universitet

… at hand will be between ”the have and the have-nots”. This study is about the strategic methods and considerations that is of importance for planning, organizing and finally implement the work with national computer based patient documentation. The strategic planning has been …

The Digital Content Era

Magisteruppsats · Lunds universitet

… actor, such as a content coordinator to achieve competitive advantage through strategic fit is subject to the context and the ability of creating more innovative and co-creative distribution systems. Our research shows that to have the potential of achieving competitive …

Vinnarna

Åtta framgångsrika HR-chefer om identitet, strategi, och framtid i en skeptisk omgivning

D-uppsats · Handelshögskolan i Stockholm

… that are confident, communicative, and driven. By taking on a role as a strategic leader they create a strong identity and can thus position HR within the organization as a strategic, rather than administrative, function. If HR will become more strategic in the future and …

Manipulation eller relation?

Om språket som medel för påverkan

Kandidatuppsats · Uppsala universitet

… is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the …

Varumärkeskommunikation

En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS

Kandidatuppsats · Uppsala universitet

… is a good way to get in touch with the customers. Both Borka and BayIcon use a strategic way of working with communication, which emphasizes that communication is created in a dialog between the customer and the company. The biggest difference between WJOS and Borka and BayIcon …

Marketing and Branding a Nation

tillämpningen av ambassader som plattform för att stärka Sverige som varumärke

Kandidatuppsats · Uppsala universitet

… and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. The problem facing us authors was the issue whether …

Strategisk Prissättning i Tjänsteföretag - En fallstudie av SJ

Magisteruppsats · Lunds universitet

… har även genomförts. Niklas Hallbergs avhandling ”Pricing Capability and Its Strategic Dimensions” utgör uppsatsens teoretiska grund. Vidare har författarna använt ett antal teorier från företagsekonomisk forskning som förklarar vanliga prisstrategier och dess funktioner …