684 uppsatser · sida 3 av 46
En studie av strategi hos internetbaserade företag
Strategic development is something that concerns all companies, regardless of which industry they’re in. There is extensive research on this topic but one can question if the same theory also applies to E-businesses. Using case studies, this paper looks at strategic development …
????-En empirisk studie av svenskt respektive amerikanskt bistånd
… costumers and consumers you also have to ”deliver” what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development. This thesis is conducted …
vilka faktorer leder till en lyckad strategiimplementering?
The purpose of this essay is to compare a theoretical strategic process model with the strategic work in a Swedish bank. The reason of the comparison was to identify which key success factors that is essential in strategic implementation processes. To make this study feasible …
… how a combination of financial metrics and marketing metrics can improve strategic decision making. The purpose is to develop a strategic working method for general dealers. The method is based on the two theoretical frameworks "The strategic resource model" and "The …
… Swedish forest company, the planning approach is subdivided into three stages; strategic, tactical and operational. The strategic part, based on a statistic sample of stands, returns a harvest level estimate which should then be implemented at actual sites in the tactical part …
a case study of Länsförsäkringar
… corresponds with the customer’s view and whether there are any signs of strategic drift. The empirical data was collected in form of a case study. This was achieved by studying Länsförsäkringar’s strategic framework as well as performing three interviews within the company …
Hur arbetar fotbollsklubbar med strategisk kommunikation med avseende på supportervåld?
… how, Stockholm’s three biggest football clubs (in supporter counts) works strategically with their communication regarding to supporter violence. A further goal of this paper is to contribute with knowledge that could be used by football clubs in their efforts against supporter …
a study of how Swedish food retailers practice strategic corporate responsibility for image differentiation
… in their business strategy. This study focuses on how the retailers practice strategic corporate responsibility for image differentiation. The study has a qualitative method approach and consists of a case study. The empirical data was collected from ICA, Coop and Axfood’s …
En kvantitativ studie över medias projektion av det svenska Afghanistannarrativet
… for deployment of troops in Afghanistan can be explained by means of the strategic narratives provided by the policymakers of the contributing state; a strong consistent narrative increases public support. Scholars recognize a Swedish catch-all narrative, which suggests weakens …
A potent mix or recipe for disaster? A case study of the music industry
… facing the digitalization challenge. The theoretical contribution lies in the strategic perspective at an industry level. Both the positive and negative aspect of the Internet and digitalization is discussed. Additionally, the possibilities for the industry to create value and …
The purpose of this thesis was to create a strategic/tactical road access plan. This was done by designing an analytical method which gives the road manager a template to create long-term road access plans. The analytical method will help to identify and appraise roads to be …
… management. Each incentives has been appointed to one of the three levels; strategic, tactical or operational level. The precision of the map is enhanced by the division of the incentives into needs and arguments. Strategic needs - Centralizing, Integration Strategic arguments - …
Att införa medborgarkontor i ett folkbibliotek med hjälp av strategisk planering
… find out how citizen bureaux are designed and to suggest a simplified model of strategic planning. The planning process is studied from a business perspective in the library context, and this perspective is also used to study citizen bureaux and their written plans elsewhere. A …
… Three aspects have been considered: the rise of a European public policy, strategic choice, and the influence of the political environment. The paper discusses the problem from a strategic perspective, which means that the political change is viewed as a result of strategic …
… for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering …
