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En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies. Countries …
… a social enterprise - by identifying how assets were used to gain resources in strategic responses to institutional processes and examining how institutional processes affects how JVO acts. Throughout the study, qualitative interviews were conducted with JVO and constituents in …
… related factors are more significant in explaining a merger's outcome than strategic factors. Contrariwise, disparity in process related factors can still result in a successful merger if resemblance is found within strategic, organizational or demographic factors. In …
Svensk företagsetablering i Ryssland ur ett interkulturellt- och strategiskt perspektiv.
… cultures and therefore intercultural communication occurs. Intercultural and strategic communication is significant to accomplish successful establishments and effective communication for companies. The export from Sweden abroad increases every single year and today there are …
En studie om Design Thinking och dess existens i sta?rkandet av Sverige som varuma?rke
… purpose to increase the understanding of how the discipline can be used as a strategic tool in the processes of strengthening Nation Branding. The authors have used a descriptive and qualitative approach where the Shanghai World Expo in 2010 was examined. The theoretical …
En studie av Sandvik Coromants försörjning av stål
… purchasing function will manage both the operative part of buying but also the strategic planning in order to match the requirements to the production. The report aims to give suggestions to improvement areas within the buying of steel. Subjects covered are order procedures …
underlying factors in peri-urban land use
… agricultural land resource, it is essential to find out how landowners make strategic decisions about future land use. Since the final decision regarding land use lies with the landowner, it is important to find out how they make their decisions and what underlying factors …
… to examine the investment decision process for investments that arise due to strategic changes and are of strategic importance to the company. At the foundation of this study is the previous research in this area, done by King (1975) and Bower (1970), which examines the …
… the obstacles and underlying factors that companies face with regards to strategic inertia. Secondly, a new concept is presented, relative inertia, which explains inertia with regards to the rate of change in industries. The results of the study clearly show a presence of …
På uppdrag av Dohi Sweden
… were analyzed on the basis of carefully selected theories in the field of strategic communication. Main results: The main result of this study is that the Community Manager's most important task is to act as a link between the players and the game developers by communicating …
En kvantitativ studie om påverkansprincipens förekomst i svenska organisationer
… growth by applying central factors from the discourse on the municipalities strategic documents. What the study shows is that the central factors from the discourse strongly imprints the strategic documents, but the presence of the factors varies between the municipalities and …
Diskurs och politisk strategi i tre svenska städer
… growth by applying central factors from the discourse on the municipalities strategic documents. What the study shows is that the central factors from the discourse strongly imprints the strategic documents, but the presence of the factors varies between the municipalities and …
… library personnel and the relationship between them are expressed in ”strategicdocuments” of university libraries in Sweden. As used in this study, strategic documentshave the purpose of pointing out focus and strategic planning for an organization. Sixstrategic documents are …
En viktig del till att bli en framgångsrik chef är att finna en balans mellan arbete ochfritid. Går det att finna balans mellan arbete och fritid. I det långa loppet handlar detom att orka hantera hög arbetsbelastning och krav som stundtals tenderar att spillaöver på ens fria …
… and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for …
