Uppsatser om service marketing
325 uppsatser · sida 17 av 22
Magisteruppsats · Lunds universitet
… transactional marketing. In terms of the value chain, it has been found that service and firm infrastructure are the activities mostly affected by an M2M implementation. Furthermore, it seems as M2M offers considerable opportunities for strengthening the customer bonds and …
en undersökning av en programvara för privatskogsbruket
Examensarbete · SLU
… and attitudes the private forest owners have about the program and associated services. The study material has been collected during two phases. The first phase used the method of a questionnaire sent to a random selection of forest owners drawn from the company’s customer …
D-uppsats · Högskolan i Borås
… - What is the image of the librarian among the researchers who use the services of the library? - What is the image of the librarian among the directors of staff from the industrial companies? - What is the image of the librarian given by an educational institution during the …
Kandidatuppsats · Blekinge Tekniska Högskola
… internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what …
Magisteruppsats · Lunds universitet
… uppsats är att undersöka om vi kan validera en generell modell för kundupplevd servicekvalitet och teknologibaserad självservice genom att applicera den på portabel självscanning i dagligvarubutiken. I en vidare förlängning undersöker vi huruvida införandet av sådan teknologi i …
Kandidatuppsats · Blekinge Tekniska Högskola
… Several new actors have entered the market and taken over traditional bankservices as well as new ones. The way of conducting banking has changed with the event of new technology. One of the banks customer segments, the students have also been under a change. With a changed …
D-uppsats · Högskolan i Borås
… realized, but the negative effect was that the users access to the library service deteriorated. This study couldnt answer the questions about library plans, only two of the communities had such a plan. Our conclusions are that the strategic planning could be better and that …
en studie om effektiviteten i pilotprojektet, Stockholm våren 2005
Magisteruppsats · Södertörns högskola
… survey the motive for companies to market themselves, their brand and product/service, by using the outside of a carriage on an under-ground train as a gigantic, mobile bill¬board. The study also investigates the commuters? attitude regarding this form of advertising. The …
Framställningens och kundrelationens betydelse
Magisteruppsats · Högskolan i Jönköping
Bakgrund: Företag som huvudsakligen agerar med Internet som kontaktkanal möter sällan eller aldrig sina kunder fysiskt, vilket leder till ett behov av att komplettera frånvaron av fysisk kontakt med andra former av kommunikation. Som lösning på detta problem har företag börjat …
Kandidatuppsats · Blekinge Tekniska Högskola
… behind advertising, the want simple and massive information about the product/service. It´s important for the users that the banneradvertising are about things that they are interested in. Only then the users will be drawn to the banneradvertising on different homepages.
D-uppsats · Handelshögskolan i Stockholm
… decreases as the relationship is more focused on a pre-produced product than a service. However, the study indicates that the supplier can affect this by improving the delivery process and by increasing the customer uncertainty as implied by Ford.
En studie av värdeskapande ur kundperspektiv
Kandidatuppsats · Södertörns högskola
… through good product strategies, correct marketing measures and satisfying service. This increases the strength of trademark's image and gives better basis for creation of added value.
Personlig marknadsföring på Sveriges största dejtingsajt - Match.com
Kandidatuppsats · Uppsala universitet
… Does the method of how one markets him/herself, within an online dating service, vary among different age groups? Material/method: 100 personal profiles have been downloaded and analysed from Sweden's largest dating website, Match.com. Both quantitative and qualitative methods …
Kandidatuppsats · Växjö universitet
… developed diverges the force from the user to braking power, and includes a service brake as well as a parking brake. The most important components of the system are a grip handle on where the user holds on to and a braking handle on which the user operates the brake from. The …
Gammalt möter nytt i Idea Stores i London.
Magisteruppsats · Lunds universitet
… opinion survey about libraries. The Idea Stores combine traditional library services with elements of adult education and lifelong learning in a partnership with local learning centres. The case is analyzed by means of three perspectives: the influence of ideas and methods from …