Uppsatser om service marketing

325 uppsatser · sida 17 av 22

M2M - affecting organisations, offerings and relations

Magisteruppsats · Lunds universitet

… transactional marketing. In terms of the value chain, it has been found that service and firm infrastructure are the activities mostly affected by an M2M implementation. Furthermore, it seems as M2M offers considerable opportunities for strengthening the customer bonds and …

Hur uppfattas pcSKOG AB och pcSKOG-gård av privata skogsägare?

en undersökning av en programvara för privatskogsbruket

Examensarbete · SLU

… and attitudes the private forest owners have about the program and associated services. The study material has been collected during two phases. The first phase used the method of a questionnaire sent to a random selection of forest owners drawn from the company’s customer …

Annonsering utanpå tunnelbanevagnar

en studie om effektiviteten i pilotprojektet, Stockholm våren 2005

Magisteruppsats · Södertörns högskola

… survey the motive for companies to market themselves, their brand and product/service, by using the outside of a carriage on an under-ground train as a gigantic, mobile bill¬board. The study also investigates the commuters? attitude regarding this form of advertising. The …

Personlig anpassning vid e-postmarknadsföring

Framställningens och kundrelationens betydelse

Magisteruppsats · Högskolan i Jönköping

Bakgrund: Företag som huvudsakligen agerar med Internet som kontaktkanal möter sällan eller aldrig sina kunder fysiskt, vilket leder till ett behov av att komplettera frånvaron av fysisk kontakt med andra former av kommunikation. Som lösning på detta problem har företag börjat …

Upplevelser av bannerreklam på en nischad hemsida

Kandidatuppsats · Blekinge Tekniska Högskola

… behind advertising, the want simple and massive information about the product/service. It´s important for the users that the banneradvertising are about things that they are interested in. Only then the users will be drawn to the banneradvertising on different homepages.

Sony Ericsson

En studie av värdeskapande ur kundperspektiv

Kandidatuppsats · Södertörns högskola

… through good product strategies, correct marketing measures and satisfying service. This increases the strength of trademark's image and gives better basis for creation of added value.

Nätdejting

Personlig marknadsföring på Sveriges största dejtingsajt - Match.com

Kandidatuppsats · Uppsala universitet

… Does the method of how one markets him/herself, within an online dating service, vary among different age groups? Material/method: 100 personal profiles have been downloaded and analysed from Sweden's largest dating website, Match.com. Both quantitative and qualitative methods …

Omkonstruktion av en rollators bromssystem

Kandidatuppsats · Växjö universitet

… developed diverges the force from the user to braking power, and includes a service brake as well as a parking brake. The most important components of the system are a grip handle on where the user holds on to and a braking handle on which the user operates the brake from. The …

Folkbibliotek i skärningspunkten

Gammalt möter nytt i Idea Stores i London.

Magisteruppsats · Lunds universitet

… opinion survey about libraries. The Idea Stores combine traditional library services with elements of adult education and lifelong learning in a partnership with local learning centres. The case is analyzed by means of three perspectives: the influence of ideas and methods from …