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<em>En studie om hur företag kan använda sina kunders eWOM och sociala medier för att förbättra servicekvalitén.</em>
… media and eWOM and how it effects customers? expectations on the companies service quality. In connection with the purpose we have chosen the following research questions: 1. In which way can companies in the travel industry interact with their customers participation on the …
Konsumenternas syn på digitala tjänster och de förbättringar som krävs för ett hållbart paradigmskifte
… aim to delve deeper into the film industry and how their approach to streaming services such as Netflix might be the solution to the problems with piracy (people downloading illegally instead of paying for the products) - but before they can change the mindset of people, they …
Hur skivbolag förblir framgångsrika i en strömmad värld
Music streaming services are changing the music industry from the inside. After being struck by the piracy wave in the early 2000's, the industry was characterized by declining sales, layoffs, and a seemingly futile battle on what had become a culture of copyright infringement …
… part-time employees characteristic for the industry. Combined with a high-end service profile, these workforce characteristics seem inconsistent with some of the basic principles of lean. By conducting a case study, this thesis aims to investigate the effects of a variable …
… The purpose of this thesis is to identify and analyze innovative products and services within the telecom industry, letting these findings constitute possible ways for CSPs to innovate the experience of their customers. Methodology: The research in this thesis was conducted from …
En kvalitativ studie om värdeskapande vid mänsklig och teknisk interaktion
… solutions, the technical interaction, are often referred to as self-service systems. These systems enables the customer to carry out the tasks previously performed by the company (Hilton and Hughes, 2013). A growing number of Swedish companies are implementing these self-service …
En studie av Swecon AB:s tjänsteutbud
… their profit. An alternative source of income could be to develop the range of services that are connected to the ground products. Purpose The purpose of the thesis is to examine how Swecon in southern Sweden can improve their offers of existing services connected to the ground …
… business model. As a response to the competition, European traditional full-service airlines formed alliances or networks to expand the route network and to increase efficiency. Although joint actions of airlines within alliances started to grow, full-service airlines continued …
Summary Title: How to make decisions on software based service development in the mobile handset industry. ?The Rapid Model for Holistic Application Evaluation Authors: Per-Inge Andersson Patrik Dreveborn Tutors: Björn Regnell, Department of Computer Science, Lund University …
en fallstudie av två hotell
… employee turnover rates, increased employee job satisfaction and high quality services. The study also showed that the hotel industry is working with internal marketing by recruiting and educating employees, establishing a good communication in the company, improving the work …
Intern kommunikation av varumärket inom hotellsektorn
… much of the hotels. This creates a possible tension since those delivering the service often are staff with limited brand awareness while at the same time the hotels are dependent of a constant brand delivery to create a sustainable brand image. The study has been made through a …
En studie om små och medelstora företag i den svenska modebranschen
… Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain. Empiric: The empirical data is primary data gathered from interviews with a representative for each company and from the questionnaires distributed to the customers of each …
Vikten av ett fungerande mätinstrument för att upptäcka och förhindra gruppdynamiska problem och dåligt beslutsfattande
… and counter this by differentiate themselves with a strategy consisting of god service and quality. This also provides added value for their customers since they win competitive advantages through the smaller haulage company’s strategic work.
… and counter this by differentiate themselves with a strategy consisting of god service and quality. This also provides added value for their customers since they win competitive advantages through the smaller haulage company’s strategic work.
… The theories used in this study are destination marketing, internet marketing, services marketing, and entrepreneurs as business owners. This study’s methodology consists of four semi-structured interviews with companies operating in Åre, which is a destination where tourists …
