62 uppsatser · sida 3 av 5
En studie om att skapa relationer mellan banker och segmentet unga vuxna med Internet som kommunikationskanal
Internet har under de senaste åren blivit en starkare kanal för kommunikation som ökat explosionsartat och även öppnat upp nya kommunikationsvägar för bankerna. Kunder som tidigare varit svåra att bygga upp en relation med kan idag bli nåbara på ett enklare sätt med hjälp av den …
i ett litet kommunalt bostadsföretag i glesbygd
… consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living environment. The purpose of the essay is to investigate how Ockelbogårdar …
Relationsuppehåll genom vilja eller hinder
… consist of interviews with three employees at Nordea. They describe a recent segmentation of the bank’s customers with the issuing of a new credit card; Mastercard Silver. This card was developed to be more simplistic in comparison to the bank’s premium card VISA Gold, and was …
En ideologikritisk analys av tre bostadsförvaltares agerande och icke agerande i segregationsproblematiken inom Rosengård
Between 1965-1974 one million new flats were produced in Sweden and the project is called the millionprogramme. One of the areas that was build during this period of time is Rosengård in Malmoe. Today Rosengård is a very segregated area, not just in relation to the city of …
” ett vinnande koncept”
Syfte: En vanlig och traditionell uppfattning bland företagsledare i små företag är att små företag i princip fungerar som stora företag, men i mindre skala. Dock har Welsh och White, som skrivit artikeln ”A small business is not a little big business”, en annan uppfattning och …
Ett världsarvs påverkan på marknadsföringen av en destination
… marketing strategy as a basis for the formulation of a product portfolio and segmentation strategy as well as strategy for developing a strong profile on the market. The answers to the question are relative and can have a different view in the future. For now it is seen that the …
Marknadspotential och förslag till lanseringsplan
… has to be pointed out first by Sederkvist Kommunikation. By effective market segmentation and with messages suited for target customers, the launch of Bellman Marketing can be successful.
svensk hindersport ur ett strategiskt marknadsföringsperspektiv
… also be more efficient in the marketing of the jump racing if they created a segmentation strategy. A database on all existing costumers could therefore be created, where the information could be used to find important factors that influence the demand for jump racing. Finally …
En studie om traditionella klädföretags it-strategier
… the company builds their brand with different corporate strategies. This segmentation is necessary because of the high exposure to competition, and a well-established brand could be a prerequisite for profitability. In today’s market, IT has a major impact on the clothing …
En uppsats om varumärken och fotboll i en föränderlig värld
The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are …
… operating data and minimum amount of process knowledge. For the adaptive segmentation method a further development is presented where among other things a test quantity is proposed. This thesis shows that none of the selected methods can reliably diagnose stiction in control …
Folkbibliotekens marknadsföring av TV-spel mot ungdomar
… marketing theory which consists of five stages: Marketing research, segmentation, marketing mix, implementation and development. Youths were the central target group for the video games activities in two thirds of the libraries. However, there were no differences in marketing …
Objektannonsens utveckling
Syfte: Syftet med denna uppsats är att utvärdera utvecklingen av objektannonser i mäklarbranschen genom tiden, vad gäller utformning av annonser och val av mediekanaler. Syftet är även att försöka utläsa om fastighetsmäklaren marknadsför objektet så som marknadsföringsteorin …
En guide till grön framgång
… marketing also includes aspects such as brand development, positioning and segmentation and construction of green communications. Furthermore, we have identified actions to provide customer re-assurance of a company’s green marketing. The findings are summarized in a model which …
En kvalitativ intervju-studie om gymnasieelevers uppfattningar om betyg och bedömning i idrott och hälsa
… Word-of-mouth, innovator, opinion leader, communication channels, media noise, segmentation, IT, individual, diffusion of innovations, source credibility.
