62 uppsatser · sida 1 av 5
The purpose of this research is to evaluate traditional market segmentation variables, as criticism has been directed towards these variables. Based on our problem discussion we find it motivating to undertake investigation in order to understand which connotations an …
… in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary …
… activity or lifestyle based online community, in order to develop an adaptive segmentation approach for segmenting online communities. Methodology: This research is deductive by nature, cross-sectional by design and undertakes a quantitative approach using self-completion …
… this thesis has mainly been focused on three areas: ground estimation, image segmentation and classification. Procedures have in each of these areas been developed, leading to a new algorithm for ground estimation, a number of segmentation methods as well as a full comparison of …
… media as a communication channel, will the organization obtain an automatic segmentation? The purpose of this paper is to explore whether the prejudice that only younger audiences are reached through social media and if there is an automatic segmentation to a young audience when …
För att få en tydlig bild av en marknad använder företag sig av segmenteringstekniker för att dela upp konsumenter i olika segment med målet att kunna precisera sina marknadsföringsåtgärder och optimera sina försäljningsutsikter. I dagens globaliserade multikanalsamhälle suddas …
en litteraturstudie av ett forskningsområde inom information retrieval
… field. PR can be divided into three different types of approaches based on the segmentation of the documents. First, you can divide the text considering the semantics and where the topics change. Second, you can divide the text based on the explicit structure of the documents …
By applying a segmentation procedure to two different sets of computed tomography scans, two geometrical models of the abdominal aorta, containing one inlet and two outlets have been constructed. One of these depicts a healthy blood vessel while the other displays one afflicted …
… framework. As for the theoretical framework, it was built upon existing segmentation variables. GFK, world’s 4th largest Research Company, provided us with data which converted to information. This company specialises in information on Custom Research, Retail and Technology …
en studie om segmentering och<br /> positionering
… satellite industry may have regarding businessplanning. The chosen areas was segmentation, positioning and the use of promotion. The study was carried out with interviews with Ayen, systemintegrators and another born-global-company from a complete different industry that through …
? En studie av generationerna Y samt 55 plus
… flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today. For actors in the marketplace it is …
Scenting the Attitude
… compared to a nonscented buying environment, and thereby create new basis for segmentation? The thesis is based on a quantitative study where data has been gathered in a scent manipulated buying environment through structured interviews with consumers. The thesis applies a …
Balansering och differentiering av varumärken i multi-brand portföljer<em> </em>
… Fagerhult and L?Oréal; how the multi-brand portfolios are organized, how the segmentation, positioning and product differentiation are done and what advantages and disadvantages that are associated with this strategy. My conclusions are that multi-brand portfolios can be …
En studie om dynamisk prissättning på Major events
… in Major events in the future. Theories: Dynamic pricing - Kimes model, Segmentation, price discrimination, variable ticket pricing. Method: The study used a triangulation where a qualitative interview was combined with quantitative data collection. Primary data was collected …
… and the theory of good-enough markets. Conclusions: It is possible to merge segmentation theories with the Uppsala internationalisation model; it acts as a complement in order to better understand the mechanisms in the initial phases. The decision-making process remains …
