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En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
… portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories …
Consumer generated advertising as a marketing tool and its effects on online word of mouth
… of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the …
En studie om medial förvirring
… misattribution between radio and television or not, and if the knowledge about this can imply economical benefits to be made for the buyers of advertising space. We found that the misattribution is not reciprocal but in combined radio- and TV campaigns, almost 10 percent more …
hur vet kommunikatören vad som skall väljas?
Problem Faith in the power of advertising has varied largely through the ages, and since we know that advertising is paid for, it therefore has less weight than the usual news. Publicity through promotional activities is in turn difficult to control. The question which of these …
En studie om faktorer som påverkar val av destinationen
… based on different theories of marketing mix and other related theories about advertising. By this study has identified the important factors are the economy; security is the main influence factors. Survey shows that advertising has the fourth place among other factors.
… By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the …
… research does not show a clear picture of the perception of personalized advertising as studies give different results - there are both positive and negative aspects. The purpose of this study is to improve the knowledge and understanding of the impact of personalized …
… are interesting because in recent years a lot of articles have been written about the podcast culture. At the same time, it is still a relatively new medium which allows for much of the existing research to be built on and renewed. A recommendation for companies that want to …
en fallstudie av ett svenskt forskningsbiblioteks beståndsutveckling
For hundreds of years the scientific journals has been the foremost tool for scholarly communication. Publishing of research results is very important for scientists. Often the research is bound to the university and the research libraries supplies the scientist with all …
… if there are differences between the language of popular science and that of scientific science. The purpose of my paper is to answer four questions 1.How do the authors present the bogbodies and the mummies in the two categories? 2.What does the popular science imagine that you …
The main aim of this study is to examine the political debate in Sweden around a potentionalcriminalization of buying sex abroad. A second additional aim is to analyze the debate from anintersectional feminist gender perspective, by bringing attention to ideas about gender …
Syftet med föreliggande studie var att undersöka samband mellan global self-esteem, fysisk aktivitet och social kroppsångest. Vidare var syftet att undersöka skillnader mellan kön, ålder och fysisk aktivitet angående global self-esteem, self-perception och social kroppsångest …
… (CSR). Inom detta ämne kommer fokus att ligga på det initiativ som heter Global Compact (GC), och som blivit föremål för såväl beundran som skepticism. Målet är att utröna om GC i Sverige blivit, eller är i riskzonen för att bli, en front för det som i uppsatsen kallas …
… (CSR). Inom detta ämne kommer fokus att ligga pÃ¥ det initiativ som heter Global Compact (GC), och som blivit föremÃ¥l för sÃ¥väl beundran som skepticism. MÃ¥let är att utröna om GC i Sverige blivit, eller är i riskzonen för att bli, en front för det som i uppsatsen …
En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009
… parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden …
