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En kompletterande syn på advertising- och brand equity.
… occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not ”good” advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not …
En Fallstudie på Iran
… and participating observation ? and secondary data ” found in books, scientific articles and the internet ” have been used to achieve the results. The gathering of empirical data was performed inside the Islamic Republic of Iran during two weeks in November 2007 in three …
… of this paper: By studying some of the most classical models and theories about how to market a product or a trademark in the most efficient way, you create an opinion of the fact that you should give priority to straight and clear advertising. During recent years, however, the …
En utvärdering av reklam- och upplevelseeffektivitet vid reducerad reklamtäthet i TV
… seemingly increasing degree of consumer avoidance and disliking of television advertising breaks should raise many questions for commercially financed television networks as it can be argued that benefits sought by both viewers [seeking a fulfilling viewing experience] and …
Om värdet av kampanjsajter för besökare och annonsörer
Campaign websites are a growing Internet based type of advertising, dependent upon the advertisement being actively pursued by consumers. The popularity of campaign websites stands in sharp contrast to the increasing advertising boredom among consumers often discussed in both …
En studie ur ett tidsrelaterat perspektiv
… something that surrounds us in our everyday life. The two terms marketing and advertising are closely linked together and often considered as the same thing, although they are not. To be able to analyse the term advertisement it is crucial to separate it from the term marketing …
Varför PR och reklam inte kan mätas på samma sätt
Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of …
… more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in …
… thesis tries to illuminate global environmental governance. An investigation about the concept accountability is made and the thesis also illuminates the possible problems that exist in global environmental governance which exist of such a large amounts of different and often …
mellan reklambyråer och deras uppdragsgivare
Today many companies are using advertising agencies in marketing. That makes the advertising agencies responsible for delivering their clients messages and values to the final customer. Therefore it is very important that communication between an advertising agency and their …
Innehållsanalys av Spendrups reklamkampanj
… the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made …
En bra idé?
Title: Kreativ reklam. En bra idé? (Creative advertising. A good idea?) Author: Evelina Karlsson Tutor: Larsåke Larsson Course: Bachelor Thesis: Media and Communication Purpose: The purpose of this study is to, through qualitative studies inquire creative prized advertise in …
Nationsformering i Sverige under andra världskriget
This thesis studies the Swedish advertising business as an actor in the national formation of Sweden. It argues that earlier research has ignored to see advertising businesses as possible forces of these formations. The essay investigates how this appears historically through …
En jämförande studie av sponsrade och förlagsutgivna läromedel
… change are on top of the public agenda. There for schools and schoolbooks also debate the issue of global warming. A newcomer on the school stage is the sponsored school materials that studies show to be a growing phenomenon. In a debate like that of global warming which is …
en undersökning av hållbarhetsdebatten via internet
… Planning of today is based on economy. Despite knowledge and results of scientific research, it seems that decision makers, corporations and architects choose not to invest in sustainable development, but have different priorities. Ecology is not considered, in the pursuit of …
