3 667 uppsatser · sida 3 av 60
utmaningar, möjligheter och problem
… delivering an advertising message, due to the basic idea that gamification is about making activities fun and engaging ? working directly with the consumers behavior. As such, advertising creators are in need of looking at behavioral-related effects when setting communication …
En studie om hur användaren upplever reklam i ett nytt medium
… perceive advertising appearing on web TV, and contribute to the knowledge about how advertising adapt to new media. To reach the results of this study, we used quantitative data, collected in the form of web-surveys and qualitative data collected through semi-structured …
Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the …
En studie om avkodningens betydelse ur ett mottagarperspektiv inom marknadsföringsmetoden celebrity endorsement
… described how participants used irony to make a difficult topic easier to talk about. The result of our study shows that advertising with celebrities are decoded in more ways than are described in the models within celebrity endorsement and that classical communication research …
En studie av unga nyhetskonsumenters attityder till native advertising
… of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news …
En undersökning om Online Behavioral Advertising och dess förhållande till blockeringstjänster
Online Behavioral Advertising betyder att man spårar användares beteende över Internet för att kunna skapa skräddarsydda annonser till användare baserat på deras internetaktiviteter. Det är kostnadseffektivt och ger möjlighet för företag att skapa relevanta annonser för …
Church Studies on Globalization in Relation to Global Theories of Justice
… and seek economic alternatives. Their work forms a moral discourse about globalization from a theological ethical perspective. In comparison, I consider theories of global justice by political philosophers in the liberal tradition (i.e., John Rawls). The two philosophers I draw …
En fallstudie av reklambyråer
… to define a customers? needs, but to meet those needs. We have used books and scientific articles in this study that concern the chosen subject. We have also done a case study based on interviews from two medium- sized agencies in Stockholm. The existing theories within …
Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?<em> </em>
… consists of a theoretical part. The theoretical part consists of secondary (scientific articles and models). The third part consists of empirical research. In order to collect the opinions of the TV-audience in Sweden, an electronic survey was conducted where the respondents …
… school the pupil will get a written judgment. The bill has started a debate in media between those who are for and against the new system. In this thesis I have tried to summarize the debate going on in some major media. What are their opinions, and whose views are heard in the …
en litteraturstudie
… boundary is getting bigger. We se satellites pictures over the world, we hear about worldwide ecological problems, we learn about other different lifestyles, we cock food that are inspired from the worlds many kitchens, we shop more and we can travel to different parts of the …
… Finally it will give a better understanding for other arrangements to their advertising and promotion mixes. Metod: Undersökningen är en deduktiv och kvantitativ fallstudie. Den har också en kvalitativ ansats, då intervjuer med producenten för nyårsrevyn genomförts. Method: The …
… Finally it will give a better understanding for other arrangements to their advertising and promotion mixes. Metod: Undersökningen är en deduktiv och kvantitativ fallstudie. Den har också en kvalitativ ansats, då intervjuer med producenten för nyårsrevyn genomförts. Method: The …
en studie om effektiviteten i pilotprojektet, Stockholm våren 2005
… for the company name to stay in mind. The authors have adopted theories about different perceptions between men and women. Theories about how messages are being interpreted by different generations have also been adopted in a deductive way.
Title: Relationship building and management ? Aligning the Advertising Agency-Client Relationship Seminar date: 2006-01-13 Course: Bachelor thesis in Business Administration 10 Swedish credits. Authors: Ryan Eriksson, Louise Hagströmer, Peter Irinarchos. Advisors: Christer …
