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en studie om detaljhandelns försäljningskoncept och detaljhandelns kunder
… gives customers wider opportunities, which demands new and different sales concepts. The greater opportunities for customers give the customers a more powerful position in the market. It becomes more and more important for the sales concepts to be perceived the way they want to …
En utredande nula?gesanalys i kontrast till Insight Selling
The thesis aims to describe the current sales climate in the context of complex sales in business-to-business. The purpose is to increase the clients knowledge of sales and test the clients hypothesis that the sales climate is changing from Solution Selling to Insight Selling …
… in a time when the company and the market grow with almost 40% yearly, the sales organization must be well trimmed and effective. Knowledge about customers? needs and what makes success are essential parts of the progress. Sales Product Management (Sales PM) is a new group at …
… in a time when the company and the market grow with almost 40% yearly, the sales organization must be well trimmed and effective. Knowledge about customers’ needs and what makes success are essential parts of the progress. Sales Product Management (Sales PM) is a new group at …
… test which of these three special exposures that have the greatest impact on sales. With this we want draw a conclusion about which of these special exposures really are effective as many studies explains. After completing these three special exposures, we had two very different …
<em>En studie om hur konceptet insiktsförsäljning påverkar ett B2B-företags försäljningsprocess</em>
Background: The result of our interactive information society is that sales business has shifted from a tactical to a strategical focus, thus companies have had to adapt to this change. The evolution of sales shows that companies have gone from one static model to another, which …
En studie om vädrets påverkan på ICA:s försäljning
… of ICA’s Supply Chain. The purpose of this study is to examine how ICA’s sales are affected by weather and to make recommendations on how ICA should proceed with its work regarding this issue. By leveraging their forecasts by including weather, ICA hopes that their logistical …
… study: · How, by whom and where is MSMS used within FSEE’s After Market and Sales divisions today? · What does the After Market division at FSEE gain from using MSMS? · What has to be done to improve the usage of MSMS at FSEE? Purpose: The purpose of this Master Thesis is partly …
… products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To …
Title: The internal attractiveness of the sales position within ABB Sweden Problem: What is the cause of the low internal applicants for the sales position at ABB? Purpose: To identify why there are so few internal applicants for the sales position at ABB. Method: In order to …
… and one product launch. Data in form of observations, questionnaires and sales were collected during a four-week period. Our broad conclusion is that special exposure, even in non-contextual settings, has an important and positive impact on consumer attention, buying behavior as …
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three …
Hur säljare använder sociala medier för kompetensutveckling
In this study I have explored the profession sales people and how they use social media. I have also studied their needs for further education and how it can be addressed in social media, in order to learn how a B2B-company that educates in sales training can meet sales people …
en enkätundersökning i <br /> villatillverkningsbranschen i Sverige
This master thesis was made to describe how sales organisations are constructed in Sweden within an industry with almost every sales situation as a new task selling, and where almost every selling is over one million Skr. One of these industries is the homebuilding industry with …
… master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The …
