176 uppsatser · sida 2 av 12
en undersökning av bundling
… changing environment. The purpose of this thesis was to evaluate how Swedish retailers of MP3 work with bundling strategies. A case study was conducted on two Swedish retailers, CDON and Homedownloads. A pilot study with a specialist from the music business was made before we …
en studie om kunders imageuppfattning av svenska möbelproducenter
… Nowadays many furniture producers chose to sell their products through retailers and they therefore miss out on invaluable direct contact with their customers. Consequently, this means that they lack the perquisite to build relations or more importantly, to communicate their …
The Case of a European Retailer in China and the U.S.
… the Determinants of Customer Satisfaction in Retailing: The Case of a European Retailer in the U.S. and China Date of the Seminar: 29th of May 2007 Course: BUS 809 Master thesis in International Marketing Authors: Lisa Bustamante Chesley Norman Charlotte Valind Advisors: Johan …
… thesis and qualitative interviews with bothOscar Jacobson’s end customers and retailers. We have alsoconducted an interview with Henrik Schneider, Chief MarketingOfficer, at Oscar Jacobson.We have realized that the value creating process is complex. Allparts within a company …
En studie av konsumentattityder
… the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used …
… in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction …
… experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience. The purpose of this study is to give retailers an indication of the importance of consumers' shopping experience and how …
En kvalitativ studie av den estetiska utformningens påverkan på trovärdigheten vid ett första intryck
… Sweden and many Swedes buy clothing and sporting goods online. Online fashion retailers offer a visually pleasing range of products, which places greater emphasis on the aesthetic design of the online retailer. This paper examines how the perceived credibility of an online …
… devices have become so natural in our daily life that we get confused when a retailer does not offer a website or an app. The habit of searching for information in the most accessible channel and buying in the one that offers the benefit of convenience, and of course, saves you …
En kvantitativ studie om kongruenta erbjudandens påverkan på köpintentionen
… both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is …
Goal: To describe which evaluation method is used by Swedish retailers to assess a potential retail location and to describe to what extent the retail brand effects this strategic decision. Design: Analysis of ten interviews with companies within five retail sectors in Sweden …
The number of products offered by retailers has increased immensely during the last two decades, which has resulted in an increase of naming decisions having to be made. The importance of product names has become more significant for retailers offering their products online, as …
In this paper we have looked closer on a car-retailer in the middle of Sweden. We have chosen to dig deeper in the different problems that can occur, related to the supply. Soon we realized that that the problems weren’t related to stock management. Through studying the whole of …
femtio lantbruksföretag svarar
… as tractors. The growing number of models makes this even more import for the retailer to perform a demonstration that really catches the interest of a prospect customer. One problem is that these demonstrations are expensive and many small retailers have difficulties to afford …
… In order to find the knowledge of and attitude towards RoHS of manufacturers, retailers, and importers of products falling under category 8 and 9, a questionnaire was sent to 80 companies, of which 25 answered. The answers showed that many of the companies did not know of RoHS …
