Uppsatser om retailer

176 uppsatser · sida 1 av 12

Power Shift and Retailer Value in the Swedish FMCG Industry

Magisteruppsats · Linköpings universitet

… have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers? goals …

Volvo Cars servicestrategi för eftermarknaden

Magisteruppsats · Högskolan i Jönköping

… Volvo Cars is experiencing a changing competitive situation and their retailers are having trouble stocking the right spare parts. Shorter product life cycles and the growth of Volvo’s product program result in an increase in the number of spare parts to be stocked. In order to …

Är Sveriges detaljhandelsmonopol av alkohol en enda stor relationsfråga?

En uppsats om relationen mellan Systembolaget och dess leverantörer

Kandidatuppsats · Högskolan i Halmstad

… to the stores which creates dependence and uneven power balance towards the retailer. In addition to this, their marketing activities are strictly limited due to the laws and claims. Corporate Social Responsibility is required goals given from the retailer upon the suppliers …

To practice corporate responsibility

a study of how Swedish food retailers practice strategic corporate responsibility for image differentiation

Examensarbete, avancerad nivå · SLU

… from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced to be environmentally friendly. Nowadays many retailers have chosen to show customers and stakeholders that they want to ”do good” by …

Sveriges handelsvägar för tomat och äpple :

Examensarbete · SLU

… was started. Interviews were made with first and second level wholesalers, retailers and producer organisations. In order to create a picture as comprehensive as possible, interviews were chosen with the main actors on the market. The first level wholesalers are the ones that …

Kända Varumärke - Större, Starkare, Säkrare

C-uppsats · Handelshögskolan i Stockholm

… society where the Internet plays a central role in our day-to-day life, many e-retailers are not able to attract customers to complete a transaction on their website. In order to succeed, many e-commerce sites must improve several safety aspects regarding online payment, in …

Private Label-tillverkning

Faktorer som ligger till grund för att leverantörer på den svenska marknaden tillverkar private label

Magisteruppsats · Linköpings universitet

… where empirical data has been gathered through interviews with suppliers and retailers in the Swedish grocery market. Results: This study has identified factors that underlie suppliers? decision to produce private label. The most important factor is the possibility of increased …

Konsumentens hälsa som en del av företagets sociala ansvar

en fallstudie av två företag inom dagligvaruhandeln

Examensarbete · SLU

… on our health, but in the same time this trend put more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general. This study aims to examine the corporate social responsibility for consumer health in food …

Assessment methods for corporateresponsibility on the fashion scene

a case study of Hennes & Mauritz, Lindex, Kappahl and MQ

Masteruppsats · SLU

… & Mauritz, Lindex, Kappahl and MQ are four of the ten largest apparel retailers on the Swedish market. They have all adopted a corporate responsibility strategy, and are actively communicating corporate responsibility in sustainability reports and on their websites. Poor social …

Grön marknadsföring i detaljhandeln

Kandidatuppsats · Högskolan i Skövde

… consumer. The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer’s perspective of products with eco-label on. The research is …

Femtio Nyanser av Co-branding - En kvantitativ studie om effekterna av co-branding på konsumenters varumärkes- och produktutvärdering beroende av kvalitetssegment och hedoniska shoppingmotivationer

C-uppsats · Handelshögskolan i Stockholm

… an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which means that both the private …