Musik på Internet

Sammanfattning

The market of electronic commerce is under constant growth and change. New

technology makes it possible for the consumer to obtain digital products in

a quick and easy manner. Record companies adjust more and more to this ever

changing environment. The purpose of this thesis was to evaluate how

Swedish retailers of MP3 work with bundling strategies. A case study was

conducted on two Swedish retailers, CDON and Homedownloads. A pilot study

with a specialist from the music business was made before we conducted the

case study. The study shows that the Swedish retailers of MP3 basically use

a mixed bundling strategy. Another thing showed in the study is that the

companies work towards applying more bundling into their work through

subscription services et cetera.