176 uppsatser · sida 11 av 12
… health. The investigation is restricted to attitudes towards the Swedish food retailer ICA with focus on ICAs Goda Affärer. We have constructed a qualitative investigation by means of interviews where individuals where allocated to a research group depending on their gender and …
… in this alternative marketing solution right at the purchase situation. For retailers, the results show a new potential way to capitalize on an existing space and for the academic world we are opening up a door to an unexplored field where we hope to inspire more researchers to …
En studie om hur nätbutiker marknadsför sig genom bloggar och andra sociala medier
This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura’s fashion-ology theory, the …
… The background to this work argued that there is not much research on how retailers reasons when buying convenience products, or also called as impulse items. It is usually the sale of goods such as several of the informants believe is critical to their business existence …
… kräver. Vissa delar i livsmedelskedjan, i detta fall detaljhandeln/?retailers? ställde större krav på sina leverantörer som påverkade även andra företag som exempelvis levererar helhetslösningar och tjänster till dessa leverantörer till detaljhandeln. Slutsats: I ett ständigt …
En fallstudie om återhämtning till följd av ett produktfel
… articles and complemented with semi-structured interviews with twelve local retailers of the brand.
… analyzed with the available theory. Also an interview with a well established retailer in electronics industry has been performed, whose distributing process has been compared to IKEA Jönköping´s process. Findings ? The criteria identified include what sales rate the item has …
This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this …
… is wasted by Swedish retail stores. The waste implies financial losses for the retailer and it has a huge impact on the global environment. Reducing in-store food waste is thus a win-win situation for both retailers and society. The most effective way to reduce waste is …
… to enhance pricing practices and thereby increase the profitability of the retailers. Second, the study contributes to existing research on the subject as its use of more sophisticated technology provides more robust findings. Third, the study provides direction for new research …
… is aimed for. With the knowledge about consumers' attitudes to gift-giving retailers can assist consumer in a better way by focusing on finding a gift that will fit the receiver.
… of the study is to provide insights into a rather unexplored subject and help retailers in presenting their assortment in a way which will create a better perception and intention-to-buy towards the assortment. The study was conducted with the help of two studies, the first one …
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… for the company to strengthen their relationship to their customers and retailers. The thesis is based on theories from three different fields; marketing, Public Relations and organizational communication. Different models is being used to analyze the material, such as the …
En kvalitativ undersökning i hur sociala medier påverkar tillitsskapandet i samband med mobil handel
… mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile …
Vid din sida för alltid? : En kvalitativ studie om hur konsumenter pa?verkas av företags strategier för att skapa e-lojalitet
Bakgrund: Internet har skapat nya och billigare sa?tt för konsumenter att genomföra köp samt att söka efter information. Konsumenter a?r da?rför sva?rare att beha?lla i det nya affa?rsklimatet. E-lojalitet beskrivs som den viktigaste faktorn för e-handlare da? det skapar …
