176 uppsatser · sida 10 av 12
En studie om ungdomars identitetskonstruktion och deras syn på andras identitetsskapande på Facebook sett ur ett genusperspektiv
… interviews, including six salespeople from one of Sweden’s biggest electronic retailer and also one information interview with a sales consultant, we attempted to find the answer to how they perceive the organizational culture and how it affects their work motivation. The …
En studie om försäljare inom en specifik butikskedja
… interviews, including six salespeople from one of Sweden’s biggest electronic retailer and also one information interview with a sales consultant, we attempted to find the answer to how they perceive the organizational culture and how it affects their work motivation. The …
Social Media Marketing
… of the primary conclusions of this thesis report is that the companies and retailers that have devoted money and resources towards integrating social media tools into their marketing strategies have benefited, experiencing increased sales turnovers and flourishing retail …
En diskursanalys av alkoholpreventionen i Systembolagets tidning Bolaget
… and analyze how Bolaget, a paper published by the Swedish alcohol monopoly retailer Systembolaget, constructs issues of alcohol in 18 preventive articles published between 2009 and 2012. More specifically the essay focuses on the consequences of alcohol, as well as its consumers …
… to be modified and components must be added before it can be used in grocery retailers.
… media, government andnon-government organizations to closer actors such as retailers, PR-agencies and suppliers.The purpose of this thesis project is, from a branding perspective; to describe what power theexternal actors has on SMEs opportunities to grow. Through a case study …
… and the public's influence) the company must have a good marketing plan. Small retailers should especially make use of clubs for the consumer and social networks to be more visible and create a good relationship with their customers.
… will buy ethical products, but if information about the products and the retailers is not available there is a risk that the ethical consumer chooses other products instead of ethical ones. It is essential for companies to realize the importance of being available and making …
… the company’s intended target group. In the current state of the market theretailers have limited means to spend on unestablished brands. Many suppliers also need tolimit the number of brands in their shops.In the essay we have chosen to focus on the Hungarian PR company …
the case of Konsum Värmland
… at the forefront of discussion in the last decade. Even though, food retailers are playing an important role in the economy, they are exposed for criticism by media and consumers for any socially and environmentally irresponsible business practices because, the potential …
This thesis reports on the methodology and results of a study with one retailers 73 units to investigate factors of the store managers leadership that influence productivity performance in store. The study determine the impact of ten independent variables in terms of the store …
… that previously established in physical stores. This has led to an advice for retailers to choose campaign type depending on their customers and the type of product. The greatest contribution of the study is providing evidence of the need of further research with in this, yet …
… forward by exploiting the cost structures gathered from a Swedish grocery retailer. The outcome and final result of the study provides a scenario-based answer as a response to the initial problem. By analyzing the scenario, we able to isolate what costs actually had a …
… in an aisle with complete shelf display. The report gives strong support for retailers to introduce completeness to their daily routines, as it can be used to increase buying intention and thereby the average purchase.
… elements. Primary data was gathered through interviews with famous Swedish retailers of fashion and beauty products, and through an experimental study-based survey concerning the degree to which a certain product communicates different levels of Swedish COO. The findings & …
