168 uppsatser · sida 3 av 12
en studie om kunders imageuppfattning av svenska möbelproducenter
… image perception has also been examined. The theories are based on Branding, relationship marketing and Event Marketing. The result of the study is supported by an analysis of the theories and the studies. It indicated that the producers with own concept stores have better …
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… this, by examining different possibilities for the company to strengthen their relationship to their customers and retailers. The thesis is based on theories from three different fields; marketing, Public Relations and organizational communication. Different models is being used …
Den interna marknadsföringens roll i att trovärdigt förmedla miljöarbete
… this paper is to, trough a case study of Scandic Hotels analyze and find the relationship between trustworthy environmental work and internal factors. Method: This study is based on both qualitative and quantitative research methods. The qualitative data has been gathered …
En fallstudie om Scandinavian Airlines kundrelationer
For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to …
… brands will manage to create customer loyalty or not. From a perspective of relationship marketing the Swedish retail distributors are lacking in their ability of building relationships which means that they have not succeeded in creating customer loyalty. Which also means that …
… brands will manage to create customer loyalty or not. From a perspective of relationship marketing the Swedish retail distributors are lacking in their ability of building relationships which means that they have not succeeded in creating customer loyalty. Which also means that …
Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln
… brands will manage to create customer loyalty or not. From a perspective of relationship marketing the Swedish retail distributors are lacking in their ability of building relationships which means that they have not succeeded in creating customer loyalty. Which also means that …
… identity to the customer associations. Brunneby is advised to enhance the relationship between the customer and the brand. This will be accomplished by activating the customer through campaigns, contests or product tastings that enable the customer to create brand associations …
… identity to the customer associations. Brunneby is advised to enhance the relationship between the customer and the brand. This will be accomplished by activating the customer through campaigns, contests or product tastings that enable the customer to create brand associations …
… identity to the customer associations. Brunneby is advised to enhance the relationship between the customer and the brand. This will be accomplished by activating the customer through campaigns, contests or product tastings that enable the customer to create brand associations …
… identity to the customer associations. Brunneby is advised to enhance the relationship between the customer and the brand. This will be accomplished by activating the customer through campaigns, contests or product tastings that enable the customer to create brand associations …
… with their marketing, they ought to build a strong, personal and enduring relationship with their customers by being attentive of their target group. The main purpose of the social media is to encourage individuals to interact and conduct dialogue with the participants rather …
This paper investigates a number of components that influence the relationship between consultant and client in a procurement process of ERP. The paper deals with Trust, Commitment, Cooperation and Satisfaction. The problem lies within the fact that consultants do not know how …
strategier för att skapa lojala e-handelskunder
… important channel for communication. The companies must also customize their relationship making with the customer to whatever level of involvement the customer has towards the product.
En studie om Sociala Medier och Sökmarknadsföring
… with customers and listen to them on the web in order to build long lasting relationships. We have also recognized that it is important for companies to examine their own prerequisite before they decide how to use social medias and search marketing.
