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En marknadsundersökning av bankens företagskunders attityder
… Authors: Mathias Lindberg, Bogdan Efimov Advisor: Pia Lindell Key Words: relationship marketing, finance industry, customer satisfaction, customer loyalty Purpose: The purpose of this essay is to try to identify those factors that lead to customer satisfaction and customer …
… thesis in International marketing, (15 ECTS), Spring 2013. Keywords: CRM, Relationship marketing, Private Banking Question: How does Nordea Private Banking work with CRM to get high customer loyalty? Purpose: Study and to learn how Nordea Private Banking is working to bring in …
… of a blogger it?smostly about the person and not as much about the blog. The relationship which beingcreated between the blogger and the consumer we can see as valuable for Lindexsince it leads to loyal reader which may give Lindex more loyal customers. We alsonote that not all …
… increased web traffic to retail trade companies? web pages to better create relationships to their customers, add value to their brands and enhance their sales numbers.Today’s companies are fronting a new marketing challenge. In a few years the online commerce has exploded and …
En fallstudie på Flow Systems AB
… study carried out at Flow Systems Ltd that foremost aims to treat the internal marketing at the company. The aim with the essay is to analyze and evaluate Flows internal marketing in connection with a process of change and how this reflects the external marketing in relation to …
Relationsmarknadsföring
Titel: e-Commerce and Relationships ? Customer Relationship Management This bachelor thesis is brought together to analyze the transformation from traditional marketing to Customer Relationship Management. The development in the technology world has made the marketing focus …
… with money transactionsand marketing of specific services and/or products. Relationship marketing theories, onthe other hand, focus more on the relationship between the customer and the companythat produces the product or service. These two parties are seen as co-producers …
… is efficient and reaches out to the customers. The company is also managing relationship marketing, which involves meeting with clients properly and put them first, trying to understand and finding out what the customer wants to buy from the company. This is a strategy that is …
en fallstudie
… and appropriate marketing lays the foundation for developing good customer relationships and increasing the turnover is the basic premise on which this degree project is based. The aim of the project was to make a problem inventory through investigating the members? and staffs? …
En kvalitativ studie av marknadskommunikation på Facebook
… results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what …
… undersökning utgick vi från en intervju med en anställd på ICA:s Customer Relationship Management avdelning för att få en inblick i hur ICA tänker kring sin utveckling av one-to-one marketing. Det visar sig i vår undersökning att några av grunderna enligt one-to-one marketing …
En fallstudie av reklambyråer
… or not the co- operation with a customer is successful, and it’s a delicate relationship, mainly built on trust. Advertising agencies are flat organizations with creative personnel, but with no real strategic tools. It is hard to use strategies when it comes to tailor made …
- En fallstudie på Nyby Torshälla Ridklubb
Abstract ? ”Customer relationships ” A case study on Nyby Torshälla Riding Club? Date: December 20th 2011 Level: Bachelor thesis, 15 ECTS Institution: School of Sustainable development of society and technology, Mälardalen University Authors: Linn Ericsson, Elenor Flodin, Emma …
… Lf = Länsförsäkringarna, Rm= Relationsmarknadsföring, Crm= Customer relationship management, Rm-tåget= Relationsmarknadsföringståget, E-CRM= Electronic customer relationship management, Kundnöjdhet, Kundrelationer, Kundlojalitet
… customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-recurrent phenomenon. To engender customer loyalty has been an …
