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En studie som presenterar alternativa marknadsföringsåtgärder
… company can apply to increase the digital awareness and manage their customer relationships. Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship. Method: This research is based on data collected through a primary semi-structured …
En fallstudie om Skanska
… and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position …
En studie kring riskerna att vara social i sociala medier
… in a constructive way for the company's development of their productions and relationship with their customers. To succeed with PR and marketing through social media, the company and communicators need to define a communication strategy over how to maintain a viral dialogue with …
En studie av HusmanHagbergs relationsmarknadsföring
… titel: Will we meet again in 20 years?How does the relationship between a customer and company survive on a ?rarely buying market?? ? a study of the relationship marketing of HusmanHagberg Författare: Emma Anderberg och Maria ÖhmanFärdigställd: 2007Handledare: Nazeem …
En studie om hur man skapar lojala kunder inom mobiloperatörsbranschen
… relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular …
En studie om hur PR-byråer marknadsför sig genom relationsmarknadsföring
… The industry that cannot promote themselves? ? A thesis of how PR-agencies use relationship marketing to promote themselves. Authors: Julia Edvardsson & Jennie Jonasson Advisor: Navid Ghannad Level: Bachelor thesis in Marketing, (15 ECTS), Spring 2012 Keywords: Public Relations …
Kundens önskemål om informationsinnehåll i ett webbaserat informationssystem
… in the purpose; information content, information handling, customer relationships and customer use. Except from these, we have also included theory regarding WIS in the aim to clarify this type of system. The study showed that there were customer requirements concerning a WIS …
… LHC needs to focus more on the demand. It has also emerged that LHC has a poor relationship with their fans and visitors, and if this is improved, it would mean that the involvement of the fans would likely be increased. This would contribute to the club's financial and sporting …
En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop
… on sales numbers to focusing on the customer. To build lasting customer relationships, in order to create customer loyalty, have become an important part of the organisational strategy and the collection of consumer data is essential in achieving this loyalty. Customer …
… this change. This thesis evolves around the consequences that the developing relationship between buyer and seller in business-to-business companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy. The …
… connected, which in turn has opened up new ways for companies to build relationships and to inter-act with their customers. A contributing factor is social media that has opened up for in-teraction with companies and customers where they can communicate with each other. This …
Social Media Marketing
… drove that choice.The theoretical framework comprises the central concepts relationship marketing, traditional marketing, the 4 ps of marketing: product, price, promotion (i.e communication and marketing), and place (distribuation), and lastly 7 steps in creating an effective …
… theories that have been essentiell for this Investigation are: marketing mix, relationship marketing, porter curve, the buying process, the agent's role, word-of-mouth and marketing of services and products company. In this essay, the authors investigated four tour operators and …
… Industry wants to increase its commitment of service, and how will their relationship change? The thesis is above all focused on generating knowledge that can lead to rapid and concrete measures and that can be used in the analysis of an increased industrial commitment but also …
… men att de i viss mån är missnöjda med hur de får information från butikerna.Relationship marketing is today a vital part of most companies marketing. Shortly summarized, the relationship marketing is a way of marketing which focuses on establishing and developing relationships …
