680 uppsatser · sida 43 av 46
Tre bibliotek i Umeåregionens arbete med sociala medier ? en utvärdering
… everyday life, as well as the business world in terms of communication and marketing. More and more libraries also embark in the use of social media, and the purpose of this study is to evaluate the use of social media in three libraries in the Umeå region. The libraries all use …
En fallstudie på Vattenfall om hur kommunikationen av hållbarhetsarbetet påverkar varumärket
Företags ansvar för sin omvärld är ett högaktuellt ämne som diskuteras i media och i företag. Hållbarhetsarbete är något som stora företag förväntas syssla med och företagets varumärke påverkas i allt större grad av dess hållbarhetsarbete. Utvecklingen av nya …
En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer
… these. Both Mariestads and Norrlands Guld is owned, produced, distributed and marketed by Spendrups Brygeri AB. The interesting thing to look at brands with the same owners is that brands in this context is the extra strong need to differentiate as much attention as possible to …
Prisma
… offices and create and design a design proposal. The aim is also to develop a marketing material the product proposal. The problem has been broken down into the following questions:- How does the user look at the need of a sound absorber in an open offices solution today?- Does …
Ett examensarbete om att hjälpa sig själv
… offices and create and design a design proposal. The aim is also to develop a marketing material the product proposal. The problem has been broken down into the following questions:- How does the user look at the need of a sound absorber in an open offices solution today?- Does …
… offices and create and design a design proposal. The aim is also to develop a marketing material the product proposal. The problem has been broken down into the following questions:- How does the user look at the need of a sound absorber in an open offices solution today?- Does …
Undersökande arbete samtimplementation
… a small review of how users are validated in applications on the current market that handles money transactions.
Byggledarens roll som intern kommunikatör
… seen an increase in the numbers of warranty complaints associated with the market of resident buildings and the cost for this has been measured to over 1.2 billion SEK per year. Working with poor quality cost as a way of creating insight about defects within the company’s …
… seen an increase in the numbers of warranty complaints associated with the market of resident buildings and the cost for this has been measured to over 1.2 billion SEK per year. Working with poor quality cost as a way of creating insight about defects within the company’s …
Om biblioteks marknadsföring i sociala medier
The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library’s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing …
Omvärldsfaktorer som företag står utan makt att direkt påverka förändrar ständigt det affärslandskap där företag vistas. Framför allt har den tekniska utvecklingen ständigt varit en stark drivkraft till organisatorisk förändring, både historiskt sett men även i modern tid. Den …
Det finns vissa svårigheter med marknadskommunikation inom offentlig sektor då produkten och kunden skiljer sig från den privata sektorn. För en stad kan exempelvis produkten ses som en social effekt och kunder ses som medborgare. Samtidigt kan inte medborgarna endast ses som …
… the companies and how well the product and systems are adaptedto the local market. Other factors include how goals are established andcommunicated, how the recruitment and training of staff is carried out and how theactivities and results are monitored and reported to the people …
… involvement, informational purchases and as such there is a need to shape the market communication to be logical and catering to the need for information that customers are bound to have. With the advent of social media and web 2.0 a company can no longer opt out of the online …
… people are critically low 3) The LWIS have not explored the possibilities of marketing communications through on-line channels, whilst it's described as one of the biggest influences for the success of TSFW.
