680 uppsatser · sida 32 av 46
… created a lot of new possibilities for the companies. Internet is a new marketing and communication channel for the company. Purpose: The purpose of this thesis is to examine how small companies can use Internet as a strategic tool. Another purpose of this thesis is to generate …
en fallstudie
… about terms as globalisation, integration and deregulation of the financial market. Companies have been tax planning for decades, the questions is if Internet has made an increase of companies than uses tax planning and which roll Internet plays. It is hard to really pinpoint …
… their field of business. New and more innovating storage solutions enters the market, but are they necessary to smaller companies of development active in the IT society? Questions to Answer: Is data storage a growing problem for companies of development active in the IT …
en fallstudie av Skellefteå och Umeå kommun
Marknadsföring har tidigare varit mest använd inom företagssektorn. På senare tid har marknadsföringen börjat bli en allt viktigare del för icke kommersiella och ideella organisationer. En viktig del i marknadsföringen är kommunikationen, eftersom det bara är den som kan nå ut …
Background: The fierce competetivness that characterize todays market force the companies to differentiate their offerings to a greater extent. The customers do no longer choose their supplier on the attributes of the products alone. Their purchase decisions also depend on the …
arbete med information och marknadsföring på Linköpings universitet
… of Information at Linköping University has also started dealing with marketing, so as to increase the recruitment of students. As a result of this, the work team has been divided into an editorial staff and a department with emphasis on market issues. To strengthen the trademark …
… industrial organisation, contractual theory, network theory and transactional marketing. In terms of the value chain, it has been found that service and firm infrastructure are the activities mostly affected by an M2M implementation. Furthermore, it seems as M2M offers …
… introduces it. As my theoretical framework I used communication theories and marketing theories. I searched answers to the following questions: - Is there any resemblance at all between the common stereotypes of the librarian and the images given by the participants of the …
… in order to examine how well excisting digital proofs, meet thedemand of the market. And how close the digital proofs can come to the actual printsheat from the press. The study hasbeen shown that the one thing that has had the most influence on the outcome for the quality of a …
The digital printing market is changing faster now than before and the ability to adjust to newsituations has become more importat to a printing company. An efficient internal communicationis essential. At Elanders Digitaltryck a decision was made in august 2002 to look over the …
… among tweens. We have established that former research mostly concern other markets than the swedish and also other fields than clothes. Therefor we consider research concering this field insufficient. We are discussing theorys from the fields of diffusion of fashion, children …
Kommunikationen i Sveriges platsmarknadsföring
Hur platser marknadsför sig, det vill säga deras platsmarknadsföringsstrategier blir allt mer centrala för dess framtida utveckling, den plats som kan erbjuda bäst förutsättningar samt kommunicerar detta på rätt sätt får en konkurrensfördel. Rätt strategier och kommunikation …
… på RoxxEmotion Film & Television, ett mindre företag som är en del av Roxx Communication Group AB. Vi utförde en telefonintervju med en av de två personer som ansvarar för tevereklamfilm på företaget. Slutsatser från denna fallstudie visar att det är vanligt att rikta …
The purpose of this thesis was to study managers in the tourism market who works with internal marketing towards their personnel. A case study with two tourism providers, Hotel La-ponia and Mix Ranch, was performed. The cases were based on personal interviews with the hotel …
En studie av Swecon AB:s tjänsteutbud
… is hard. This makes it hard for both manufacturers and resellers to gain market shares and reach reasonable profit margins only by selling products. Therefore Swecon who is reseller for Volvo Construction Equipment tries to find alternative methods and ways to increase their …
