680 uppsatser · sida 2 av 46
En studie av hur svenska independentbolag i musikbranschen kommunicerar med sinmarknad via sociala nätverk på internet.
… independent labels in the music industry and how they communicate with their market through social networks on the internet. There have not been much research about this in the past and we hope to contribute with knowledge to the area. In mind we had the changing music industry …
En fallstudie av tre svenska politiska partiers marknadsföringsstrategi gentemot yngre väljare
Background Politics in some ways has always been about communication and marketing. In Sweden some people believe that communication and meaningful relations with the voters are of no value, instead it is the political content that is of importance. Media evolution has changed …
En studie kring riskerna att vara social i sociala medier
… media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication …
en fallstudie om svenska universitets och högskolors marknadskommunikation
… to create a deeper understanding of how Swedish universities work with their marketing communication aimed at potential domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four …
drivkrafter och mervärden för miljökommunikation
… creation of a sustainable environment requires the interplay between markets. Profitability and environment must be balanced, and the condition for this balance is a good communication.
En studie i marknadskommunikation och internetkultur
Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender ? receiver.To create a marketing campaign that is …
… Management is also concerned about how MSMS would support the After Market and gain full leverage of the IT investments. MSMS is today only used to a limited extent in a few of the After Market departments, and FSEE is interested in what an overall usage would mean in terms of …
Kartläggning och utvärdering av Talang 2010´s externa kommunikation
… effect. For studying the strategic communication interviews was held with the Marketing Director of Talang 2010, a person in the marketing workgroup in Kalmar and an expert in management and communication strategies. This showed that the Marketing Director of Talang 2010 and the …
En studie i hur PR-byråers marknadskommunikation har förändrats under första decenniet på 2000-talet med bakgrund i sociala medier
Title: Market Communication in transformation Authors: Gabriella Holm and Christoffer Larsson Purpose/Aim: The purpose of this paper is to examine how market communication at PR-firms in Sweden has changed over the first decade of the 21-century. In 2007 social media expanded on …
En analys ur politikernas perspektiv i Västerås kommun
… of this, there are many optimistic attitudes about IT in a future perspective. Marketing and education are essential elements that benefit to more dialog and interactivity which can influence the quality of democracy. The Internet is perceived by many of respondants as an …
<em>En studie av en målgruppens relation till ett varumärke utifrånkommunikationen av CSR</em>
… CSR to be able to increase the responsibility sense and meet the need of the market to increase credibility. Collaboration with other organisations does also have an influence on the target group’s relation to the trademark in a positive way and should be a part of the CSR …
En uppsats om kommunikationen mellan sälj- och logistikavdelning på industriföretags påverkan på det interna materialflödet
… a company. There are many companies through efficient logistics increased its market competitiveness. Businesses may have difficulty delivering on time, resulting in customers choosing a competitor instead. For companies to rapidly adapt to what the customer wants today requires …
Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial …
Hur olika medhörningsmixar påverkar basisters sätt att spela
… some communication consultants working in the Falun /Borlänge- area. The local market for commissions concerning public opinions is discussed, but also if and how political commissions are forcing a political stamp upon the firms engaging in such commissions. The importance of …
några kommunikationskonsulter i Dalarna ser på opinionsbildning
… some communication consultants working in the Falun /Borlänge- area. The local market for commissions concerning public opinions is discussed, but also if and how political commissions are forcing a political stamp upon the firms engaging in such commissions. The importance of …
