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en studie på fyra utvalda former av Internetmarknadsföring
… as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are. The purpose of this study is to investigate four …
… industry is relatively immature in Sweden but large on the international market, where companies have used services from industrial design firms for a long time. Companies incresignly realise that design is an efficient mean to gain competitive advantages on the market. Several …
En studie om skillnaden mellan teori och praktik
… Cecilia Lindh Subject: Bachelor's essay, Business Administration Keywords: communication, internal communication, channels, communication models, communication theory, information, organization Purpose The idea of this study was to describe how ABB Sweden’s internal …
En studie i Buzz Marketing
This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their …
en fallstudie
Communication, information and marketing are three of the main prerequisites for companies that want to increase their turnover. The everyday work for a Forest Manager within the forest owners? association Mellanskog consists to a large part of interpersonal communication …
- en studie om kommunikation och konsumtion på Internet
… of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer …
<em>En fallstudie av Feministiskt initiativs kommunikation</em> <em> i valkampanjen 2010</em>
… sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive. The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish parliament. They …
Optimerad internkommunikation
… of reaching their goal of becoming the number one competitive force in its market. Still, we find the field to be fairly unexplored, further research could confirm or disclaim our conclusions and enlighten the complexity of internal communication. Keywords: Internal …
Möjliga kombinatoriska effekter inom bilindustrin
… are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004) …
En kvalitativ studie av marknadskommunikation på Facebook
… Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook Pages: 36 With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide …
En studie som presenterar alternativa marknadsföringsåtgärder
Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the …
<em> En kvalitativ studie om villkoren för marknadskommunikation i sociala medier </em>
… study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity. Theories …
En studie om vad som utmärker marknadskommunikationen i en privat respektive offentlig organisation.
The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations. Since the past decade market communication has been acknowledged as an instrument to provide the …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… communication of Absolut Vodka and how it’s positioned towards different market segments. Author: Anna von Friedrichs Grängsjö & Niklas Svanlindh Tutor: Jessica Gustafsson Purpose: To overview the visual communication of Absolut Vodka and how it’s positioned towards different …
som kompletterande kommunikationskanal till Event Marketing
… is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within …
