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… to such a supra-national origin marking scheme. A situated ”global” consumer approach is taken to analyze consumers? perception of the viability of stretching the origin cue to the supra-national level. This is explored with reference to the illustrative and timely example of …
… in the case study. We have for that reason used a qualitative and abductive approach. Theory: We have used a range of theoretical approaches such as; organizational theory, environmental psychology and intellectual capital theories. Empirical research: We have visited a number …
… in similar situations. Methodology: This master thesis adopts a systemic approach. Action research has been used on the case study of Clarkson Inc, as the authors have not only observed the case but also participated in the project team on which this study is founded. The study …
This master thesis concerns whether Swedish non-financial listed firms act in accordance with the optimal capital structure theory and/or pecking order theory. The examined period is 1998-2004 and we discover that Swedish companies neither follow optimal capital structure theory …
A Market Perspective
… theory on the subject than normative theory. Furthermore, a qualitative approach to generating data has been used. This has led to a pattern mode of explanation, where understanding a unique and complex field is the focus. The theoretical perspective utilized in this thesis is …
A study on the prescription behaviour of the doctors? in the treatment of diabetes disease
… Nordisk in the treatment of diabetes disease. Methodology: The methodological approach adopted for this work is quantitative; using secondary data from the internal database from the company. The analytical model is tested through statistical analysis using the data’s obtained …
… the issue of service quality. In the research of the material the iterative approach has been used. The primary information sources are the interviews with customers-members of airline alliance. The literature review in this study concerns areas of strategic alliances, central …
… Methodology: This thesis employs a quantitative strategy with a deductive approach and data has been collected with questionnaires. Theoretical perspective: Environmental psychology serves as an overarching framework where, more specifically, certain aspects of store …
… and service exchange. Empirical data: A qualitative study with an iterative approach is conducted mainly through semi-structured interviews and observations. Articles from Swedish trade papers has served as a complement. The empirical material have been analysed against five …
… market manage to handle the changing conditions concerning customer value. Our approach has been a comparative analysis between two different sites in order to answer the purpose. The case studies at Metso Mining have been made through interviews and visits at two geographical …
… and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied …
… the pricing capability. We have used a qualitative and abductive methodology approach. The empirical findings have been collected via semi-structured interviews which we have conducted via personal and telephone interviews. Seeing pricing as a capability within the company our …
… of the cross sectional and time series dimension. By using this approach the dynamic effects of capital structure can be studied, thus if there actually is an adjustment towards a target the speed can be estimated. The results of this thesis display evidence that nonfinancial …
… in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in recalling their memories in follow up interviews. Theoretical …
Knowledge. A two-sided perspective on knowledge transfer & knowledge creation
… two perspectives. Methodology: Our qualitative case study has an explorative approach since earlier studies within our positioning are absent, thus we look at KM abductively. To gain more depth to our study, we mirror our findings from our case company with data collected from …
