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… companies can be like. Methodology: A qualitative case study with an abductive approach. Theoretical perspectives: Fashion theory, psychological theory and economic theory. Empirical foundation: Case studies of 3 companies in different parts of the fashion industry. Conclusions …
… The essay discuss the marketing communications in mainly three different approaches; media choice, packaging and advertising. Depending on the gender of the spokesperson, the advertisement is experienced in different ways depending on how social and cultural standards define …
… Cirka tio institut kommer att välja att tillämpa Internal rating based approach (IRBA) vid beräkning av kapitalkrav för kreditrisk. IRBA förväntas sänka det befintliga kapitalkravet. Banker som inte har möjlighet att tillämpa IRBA riskerar felaktiga prissättningar i förhållande …
Myth or Reality?
… European Union, as well as to evaluate the applicability of a standardisation approach. According to the theory, there are three external factors that influence the creation of a global advertising. These are legislation, language and culture. The analysis consisted of two …
This thesis will through the use of various approaches determine the key drivers for dividend payouts for A-listed Swedish firm. The time frame reaches from 1997 to 2003 an the thesis covers 48 companies.
… on a deep, qualitative research. In the research of the material an abductive approach has been used. The primary information sources are interviews with project workers, which are being analyzed together with the theoretical background in part argumentations in the course of …
Case study on NTT Group and Deutsche Telecom
… stakeholders with valuable information of investment opportunities. The approach used in the thesis is the deductive method. By studying a theoretical framework, hypotheses on factors influencing consistency have been developed. The data used is derived through longitudinal case …
… a positivistic view on the world. The research is conducted by an abductive approach using theory and empirical data alternately. Both quantitative and qualitative methods have been adopted in order to see changes in customer behaviour as well as explain it. Theoretical …
A study of Ikea and Ilva in Sweden and Denmark
… captivating Swedish and Danish consumers. Methodology: A quantitative approach based on questionnaires was used. The data was analysed using SPSS and compared between the two countries and Ikea and Ilva. Further the data was compared to the store image portrayed by Ikea and Ilva …
… psyches, we have found that the writers actually have a much more nuanced approach to their work, and are not necessarily hostile towards the directors and producers. Even more surprising is the fact that the internet, beyond giving the writers a forum to post their writings …
… the promotional benefits, the loyalty card, and loyalty. A quantitative approach has been assumed and empirical data has been collected through the use of questionnaires. The data has been analyzed through descriptive statistics, correlations, and regression analysis. An …
… networks. To get in touch with these lacking resources, three alternative approaches has been proposed; all of them involving a strategic alliance decision. Furthermore a strategy on how to survive, once the company has reached the market, is also analysed.
… a dominant design within the green car market. Methodology: The research approach was inductive since it stared with the collection of information about the concept of dominant design and the different alternative fuels. From that point the work moved on to the collection of …
… stem cell innovations? This is done from a country industry analysis (business approach) and then linking it with competition law from a community stand point of view (that tackles biotechnology issues). In order to achieve this the paper is divided into three separate analyses …
… areas of SMEs? motives for internationalization, foreign market entry mode approaches and influence of internal & external factors. Theoretical perspective: The empirical data consisted of case studies of two Chinese companies active within the packaging industry and located in …
