Discovering the RedWave
A cultural study of E.ON Nordic AB-Malmö
… we try to expose its richness and ambiguities through a three perspective approach.
Uppsatser om management approach
607 uppsatser · sida 23 av 41
The Purchase Decision Process Revisited
The Role of the Internet on Swedish Consumer Behaviour
… gender, product type and information type. The authors used a quantitative approach, and a survey (n=120) was conducted. It was concluded that men and women are equally influenced by traditional word-of-mouth, but more men than women search for product information online and …
Analyzing the future of technology and society. Scania and the case of the Russian fuel market.
… future of the Russian fuel market. Method: In the study, a holistic systems approach is applied. Through combining theory about socio-technical systems with elements from scenario-based techniques, the FUTSTEPS method is developed. The socio-technical systems theory is used to …
Drivkrafter & Bromsklossar för Innovation i Professional Service Firms - En fallstudie av två Big Four byråer
… Methodology: The study is a qualitative case study with an abductive research approach. Theoretical perspectives: The theoretical section of the study begins with various theories strictly regarding innovation, the innovation process, service innovation and process innovation …
Valuing Green
A Qualitative Study on the Priorities of Values, Personal Norms and Identity for Green Consumer Products
… and identity in green consumer behaviour. The thesis employs a qualitative approach with an abductive strategy. The empirical data was produced through in-depth interviews with green consumers. Based upon the empirical findings and theoretical concepts, a conceptual model was …
The importance of "During-show Promotion" at Business-to-Consumer trade shows.
… the ITB in Berlin and EuroHorse in Göteborg were visited. The methodology approach has been both quantitative with questionnaires and qualitative with interviews . This method has been applied in order to gain a better understanding and to get first hand information. For this …
Conflict for Sale
Setting the Retail Stage for Post-modern Servicescape Interactions
… thesis is based on a qualitative case-study and has a social constructionist approach. In order to understand the interaction taking place between consumer and environment we conducted observations guided by Kenneth Burke’s Pentad.The retail servicescape at WEEKDAY is conceived …
Identity Construction of Young Professionals in a Late Modern Emotion-Intensive Context
Multiple Faces of Family Discourse in a Big Four Auditing Firm
… We have studied our empirical material in the light of a reflexive pragmatic approach. Thus throughout the analysis of interview material, we try to interpret carefully the material from various perspectives. As authors, we also reflect critically upon our own interpretations …
International Strategy Implementation
Understanding of Local Challenges in China
… This empirical-driven thesis is written in a qualitative and explorative approach, where abduction is adopted in order to find mysteries and contribute to the forming of new theories. The empirical foundation is twenty-two interviews and observations of three large Swedish …
Name your price - a study of a pricing strategy
… framework for where the name-your-price strategy is applicable. A theoretical approach was selected due to the diverse characteristics and aspects, but the work resulted in a model which is thought to give a fair description of what to consider if choosing the pricing strategy …
The Future of ABC at Sandvik Tooling
… systems from an ABC point of view will be presented. Methodology: An abductive approach and a qualitative method have been used for this study. Information has mainly been gathered through interviews in order to build the empirical chapter. Secondary sources such as academic …
Affecting Consumer Behaviour to Increase the Willingness to Purchase More Fruit
… of sales data from two selected ICA-stores. We chose to use this triangulated approach in order to cross-examine our findings and overcome the limitations of one method by the use of another. Further, the Latin square design was used for the observations as a means to …
The Sad Story of Regulated Markets
A study of relationships and networks on the Swedish market of alcoholic beverages
… and networks are affected by regulations. By the use of a deductive approach, a qualitative study was performed. This was carried out by interviewing different actors on the Swedish market of alcoholic beverages. The theoretical framework includes relationship quality …
Media och näringslivet
En studie om hur mediedrev bör hanteras enligt informationschefer och presschefer
… is interesting to study how media storms should be handled from a theoretical management-perspective. In this essay, institutional organization analysis has been chosen to analyze the advices from directors in media relations of how media storms should be handled. Directors in …
Information Audit inom Svenskt Näringsliv
en fallstudie av hur organisationen Svenskt Näringsliv hanterar sina informationsresurser
… framework I have used Chun Choos theories and his model on The Information Management Cycle. In this casestudy I have conducted (four of seven steps of) an Information Audit and interviewed employees of The Confederation of Swedish Enterprise, both experts and personnel in …