277 uppsatser · sida 6 av 19
… Två teorier som varit intressanta för uppsatsen är Hirschman's Exit, Voice and Loyalty teori samt teorier om psykologiska kontrakt. Teorierna är inte den huvudsakliga utgångspunkten i denna uppsats. De används för att få en djupare förståelse av undersökta exitprocesser …
En studie i avståndets påverkan på styrsystem
… organization and how this, ultimately, affects the employees in terms of loyalty and motivation. In order to do this, a case study has been conducted on a multinational travel group and its local branches in Thailand. The study is based on a selected number of theories focusing …
Att skapa lojala kundrelationer på en överetablerad konfektionsmarknad
… small actors in the Swedish clothing industry. In this essay we assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship marketing, service marketing, quality …
Vad är lojalitet egentligen värd för en mediaplaneringsbyrå i Singapore?
… on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media planning industry as fierce competition reduces profit margins. Value is created through selling what a …
… from the essay writers opinions, that rental movie stores should create loyalty to their customers compared to its contradiction of transaction marketing management. The data that has been collected from the owners of the rental movie stores and their customers was collected …
A Managerial Perspective on Strong B2B Brands
… extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of …
… concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image. Empirical data: The data consists of 182 valid structured interviews collected during a single day in Lund. Conclusion: The study provides further …
En fallstudie på samarbetet mellan Prada och LG
… to measure Brand Equity. The parts that were relevant for the study were brand loyalty, brand knowledge, perceived quality and brand associations. Through this study we have developed a tool to measure Brand Equity and we have established a, for this study, relevant way to …
? En studie av generationerna Y samt 55 plus
… at the lowest price and therefore they have in general a low and often false loyalty vis-à-vis the stores. 55 plus, however, have in common a high and true loyalty vis-à-vis the stores. These older consumers are attracted by, and to great extent use, stores and employees which …
… marketing at independent hotels, in order to be able to achieve employee loyalty. The essay builds on a comparison between managers' and employees' views about internal marketing. A qualitative hermeneutical study has been used in order to be able to analyze and evaluate …
… them, with the help of Web 2.0 technologies to obtain and increase in customer loyalty. This in turn creates new opportunities for a better contact with their customers and thus increases their turnover. Among Web 2.0 technologies, it is above all, wikis and blogs that have the …
… strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study …
En uppsats om varför vissa betalar för musik och andra inte
… variables, namely public goods theory, ethical considerations and artist loyalty. The major findings from this study show that ethical considerations have no significant impact on the consumer’s decision to purchase or download music illegally. Artist loyalty has a positive …
En kvantitativ studie i hur varningsetiketter påverkar personer då de är placerade på läskförpackningar och om varningsetiketternas effekt påverkas av varumärket
… ANOVA. The study concludes that the warning label has an effect on value, loyalty, risk and price. Moreover, brands have a clear effect on the warning label’s impact on the respondent. The authors conclude that the implications of these findings should be taken into …
En fallstudie om Scandinavian Airlines kundrelationer
… uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and …
