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En analys av gröna konsumenters förhållningssätt till miljömärkta kläder
The market for eco-labelled products has developed rapidly from the early nineties in Sweden. There is a full variety of environmentally friendly products on the market today, and perhaps organic food is the most popular alternative. Eco-clothes have not reached the same amount …
… Elias that deals with power struggles between different groups in society. Labeling theory explains how society, by labeling someone a ”criminal” may accept it as an own identity and become one. Mats Franzén theory of power and how it can be understood thru discourse, context …
… The theoretical aspect of this essay stems from two different theories: Labeling theory and Strain theory. Labeling theory emphasizes the fact that society often labels people who may or may not have a deviant behavior. Strain theory focuses on delinquency and deviant behavior …
Hur konsumenter av ekologisk mat orienterar sig i märkesdjungeln
… or choose and since July 2012, there is an EU law and a mandatory EU organic label that must be displayed on all food products marketed as organic, eco or bio. Organic brands from a consumer perspective have previously been studied in England. This is a similar study in the form …
- En studie av form, färg och typsnitt på parfymflaskor
… -A study of shapes and colors of perfumebottles and of the fonts on their labels.(Genuskommunikation genom design -En studie av form, färg och typsnitt på parfymflaskor)Number of pages: 39 (82 including enclosures)Author: Sophie DicksenTutor: Mats LindCourse: Media- and …
This study examines how labeling and framing influence experts? perceptions of armed conflicts and conflict resolution. The study is based on framing theory, Bargaining Theory and Social Trust Theory. The study investigates whether a conflict labeled as religious is perceived to …
… as intuitive and focused on relationship issues ? features traditionally labelled as female. The women, however, describe themselves as masculine in some ways. It appears that who and what is labelled as male or female is negotiable among the principals in this study. The final …
drivkrafter idag och i framtiden
… to a development of different kinds of environmental management systems, eco-labels and certificates. They all have the purpose of structuring and communicating environmental management efforts. In order to be successful in their environmental work it is important for companies …
… questions: 1. How do adolescents experience their needs of status symbols, labeled clothes etc? 2. In what way does adolescents experience influences over their consumtion options? 3. How do adolescents look upon their own material status? 4. On which lifefield do adolescents …
marknadsföringsstrategier för Svenska FSC
… Swedish consumer’s knowledge of FSC and preferences towards other value-added labels and by interviews with the FSC initiative in the Netherlands and KRAV, the thesis aims to answer the question of how FSC can survive on the Swedish market. The thesis focuses on how FSC should …
… at the moment of purchase. They have answered questions about product choice, labelling, origin and use of the product. The second study is a qualitative study where eight producers and twelve other persons have given there view of competition, today’s situation and the future …
En entreprenöriell process
… av ett högteknologiskt utvecklingsföretag inom marknaden för Electronic Shelf Labeling system, ESL-system. Casestudien genomfördes vid ProNova Science Park i Norrköping som en del i pilotprojektet ”FörInkubatorn” vilket senare utvecklades till Drivbänken. Genom att tillämpa …
… cue is often predominantly materialized in the public sphere by a 'made in' labelling scheme. Various theorists have proven that the origin cue is a viable source of competitive advantage. Yet, globalization has appropriated and confused such cues and this has accordingly …
… foundation: The empirical data has been gathered in order to understand how labels cooperate on the sales front. Some major causes to the ineffective sales have been put in evidence by the authors. The three major threats analyzed are the immaturity of the fashion sector, the …
… phases. A feasibility study was performed including investigation of theory of labels, materials and possible technologies. The feasibility study also includes a requirement analysis based on interviews. This analysis was later used as a tool for evaluating different concepts …
