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etablering och kulturella skillnader
The purpose of this thesis is to study how Swedish independent record labels, or indie labels, fared on the Japanese market. The research questions were based on how Swedish independent record labels establish themselves on the Japanese market and how the cultural differences …
Ingredient Branding: Ett strategiskt alternativ för EMV och LMV inom dagligvaruhandeln
… investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic …
En kvantitativ studie i hur varningsetiketter påverkar personer då de är placerade på läskförpackningar och om varningsetiketternas effekt påverkas av varumärket
Warning labels can be used to change the attitude and behavior in the general public. The use of warning labels is also increasing and suggestions have been made to expand their use to more general food products. However, the research regarding the effects of warning labels and …
Om den förändrade affärslogiken i skivbolagsbranschen
… of physical phonograms and the increasing illegal file sharing, the record labels have been forced to adapt and thus seek alternative sources of income next to the traditional sales of phonograms. Our purpose was to investigate how smaller Swedish record labels adapt themselves …
Framtagning av designförslag för ny visningsvy för internprogram baserat på kontextuella intervjuer
… more and more parties are involved and those involved, including the record labels want to control and get an overview of their products. They want to be able to see, for example, when a product is available on Spotify and in which countries. Spotify is in May 2013 in process of …
… between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies have shown that a co-branding strategy is successful, but many operators are still reluctant to use co-branding …
… potassium nitrate, glutamine and water (control). The solutions were labelled with 15N in order to enable assessment of how the injected nitrogen compounds are distributed within the crown, as well as speed of translocation. Allocation was measured over time during three …
påståenden och hälsomärkning
The aim of this study was to survey the labelling of drinks with pronounced healthbenefits found on the Swedish market today and to evaluate whether they are inaccordance to EU and national regulations or not. Especially the nutrition and healthclaims were looked into. This …
Private label introductions have been increasing in recent years. The main reason for this is that private labels increase the retailer's profits in the category. The purpose of this study is to examine how a private label introduction affects the category's performance. This …
soil carbon and yield modelling for crop rotations with rye
… scenarios ? Straw left on the field, biogas digestate added as fertilizer. Labelled ”+straw+BD”. ? Straw left on the field, only synthetic fertilizer. Labelled ”+straw-BD”. ? Straw harvested, biogas digestate added as fertilizer. Labelled ”-straw+BD”. ? Straw harvested, only …
En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
… is a risk of consumer confusion. Given the proliferation of look-alike own labels employing an imitation strategy we were surprised to find that the analyzed precedents did not include one single case concerning retailers? own-labels. We argue that this is because many imitated …
… is not as urgent as for barcode reader. RFID is mostly used in shape of smart labels. Smart labels are a combination of an RFID tag and a barcode and therefore the barcode can be used on smart labels. When and if the implementation of RFID will be made the EPC standard should be …
Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested …
unga vuxnas attityd till miljö- och rättvisemärkta produkter
… is treated in this study as the consumption of environmental and fair-trade labeled products that have been certified of a third party. The study is limited to everyday commodities, which in this case is groceries, household consumables and clothing. To get an accurate …
Effekter av varningar i printreklam
The purpose of warning labels used by governments is to decrease consumption. In Sweden, the mandatory warning labels are designed according to statutory guidelines, and not according to research on attention-grabbing graphic elements. This results in a belief that the attention …
