304 uppsatser · sida 1 av 21
Faktorer som ligger till grund för att leverantörer på den svenska marknaden tillverkar private label
Background: In the past 10 years private label has increased significantly in the Swedish grocery market. This is an important strategic event, which is a great challenge to suppliers as it causes stiff competition. To handle this situation an increasing number of suppliers have …
… skulle kunna reducera etikett tillverkningens negativa inverkan på miljön.Care Labels are a relatively small detail of the garment, although these have a significant impact on the garment's life and its environmental affect. Most people have probably experienced that a care …
<em>En studie om hur konsumenters beteende kan påverka leverantörers varumärkesstrategi gällande private label och national brands </em>
… beteende kan påverka en leverantörs varumärkesstrategi gällande private label och national brands Kurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E) Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, Kalmar Författare: Amanda Andersson och Rebecca Danielsson …
En studie av hur svenska independentbolag i musikbranschen kommunicerar med sinmarknad via sociala nätverk på internet.
This essay has a purpose of looking at Swedish independent labels in the music industry and how they communicate with their market through social networks on the internet. There have not been much research about this in the past and we hope to contribute with knowledge to the …
En kvalitativ studie om de svenska dagligvaruhandelskedjornas förmedling av egna märkesvarors image
… four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. Furthermore, it is important that the grocery chain's …
en studie av svensk kvalitetsmärkning av ekoturism
Nature’s Best is a quality-label for Swedish Eco-tourism. It is one of very few active ecotourism labels and the only one that claims quality as its main focus. The objective of this thesis is to evaluate the certification scheme Nature’s Best with regards to the values the …
varför miljöcertifiera?
… issues is increasing and as a result a large number of products are eco-labeled. This enables the consumers to make enlightened environmental decisions when purchasing products. Eco-labeling is no longer for products only, but also for services like hotels. It’s difficult to …
En jämförelse mellan major- och indiebolag
Purpose: To analyze and clarify differences between indie and major labels in the use of and attitude towards the Internet as a marketing and distribution channel. Method: In this study, we use mostly qualitative but also quantitative methods. Representatives from four record …
En studie om hur stimatisering- och stämplingsprocesser kan påverka föredetta kriminella mäns anpassningsmöjligheter i samhället.
… this study is to look into how ex-offenders experience that stigmatization and labeling- processes might affect their possibilities to create an integrated and adapted life in society. It is also of interest to study how and if the interviewees experience their self-image to be …
kontroll av utvalda varor samt undersökning av kunskapsläge bland butiksföreståndare
In light of the recent scandals in Europe involving food labelling, this study will be focusing on food labelling. This study’s purpose is to investigate the extent of knowledge concerning labeling and presentation of food in the different food stores in Halmstad. The study was …
En kvantitativ studie av eco-label effekten utifrån de tre hållbarhetsaspekterna
Titel: Ekologiskt som ekologiskt? ? En kvantitativ studie av eko-label effekten ur de tre hållbarhetsaspekterna. Nivå: C-uppsats i ämnet företagsekonomi: Examensarbete i företagsekonomi C 15hp Författare: Malin Damberg Larsson och Anna Östlund Handledare: Dr. Jonas Kågström …
Understanding the unique relationship between consumers, companies and legal instruments involved
… Food Information Council’s consumer research on nutrition information and food labelling revealed that most consumers have little understanding of the nutrition information found on food products, feel that there is little authority regulating these matters and wish for a more …
Warning-labels as a mean of communicating social responsibility in the store. Previous studies have shown conflicting results regarding the effectiveness of warnings-labels as a way of communicating health hazards to customers and making them more conscious about the risks and …
En studie om musikbolags relation till media
… our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question: What characterizes the large …
Existing studies concerning private labels are unclear as to whether private label manufacturers carry out product development themselves. Furthermore, there is a lack of studies comparing product development processes in private label companies and national brand manufacturers …
