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Relationsmarknadsföring
… has made the marketing focus shift from products and their functionality to customers and value creation. Because of the tougher competition that developed from new channels of communication, corporations had to generate new sources of value for their customers in order to …
… In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed …
En studie av svenska börsnoterade bygg- och fastighetsbolag före, under och efter finanskrisen
… the market is more competitive. Customer influence has also changed. Today the customers want to customize their apartment by personal needs and lifestyle. The construction companies are trying to front and satisfy these new customer demands. They do it by offering the customers …
kundens valmöjligheter vid köp av nyproducerad bostadsrätt
… the market is more competitive. Customer influence has also changed. Today the customers want to customize their apartment by personal needs and lifestyle. The construction companies are trying to front and satisfy these new customer demands. They do it by offering the customers …
<em>Hur ser behovet av CRM ut för små och medelstora tillverkande företag i Sverige?</em>
… to help companies succeed in building long term relationships with their customers. Best of Breed and ERP-based are two types of CRM systems. The study has focused on analyzing and examine the need for CRM systems at manufacturing companies. Our question formulation has been: ? …
En kvalitativ studie av möjliga konkurrensstrategier och hur kommande förändringar påverkar konkurrensen på revisionsmarknaden
… strategy, although not always intentional, because they attracted most new customers by recommendations and good relationships with customers was the most important aspect for them. The change of mandatory audit will intense the competition between the audit firms but it is …
Gapet mellan student och bank
… individuals who work together to advertise the company on to various potential customers. Aim: The survey aims to study the factors that are affecting the company Amway's growth. Completion: The survey is based on analyzing the interviews. The authors have relied on the …
… individuals who work together to advertise the company on to various potential customers. Aim: The survey aims to study the factors that are affecting the company Amway's growth. Completion: The survey is based on analyzing the interviews. The authors have relied on the …
En kvalitativ studie av framgångsfaktorer
… individuals who work together to advertise the company on to various potential customers. Aim: The survey aims to study the factors that are affecting the company Amway's growth. Completion: The survey is based on analyzing the interviews. The authors have relied on the …
… management system based upon ISO 9001 are process orientation and focus on the customers needs and demands. ISO 9001 is also recognized as an effective standard and today there are over 4500 companies in Sweden who are certified. Blixtvik AB is an Internet service provider in …
En validerande informationsinsamlingsmetod för ökad kunskapsåterföring
… information works within an organization and between the organization and its customers. First a workplace analysis at Scania R&D is carried out to see how Powertrain Control Systems work and how they test their software. Second a control task analysis, where the aims decided on …
för Scanias Fleet Managementavdelning
In the haulage business customers are constantly requesting new features. Hence thedevelopment department must constantly update their system which ultimatelyresults in a variety of versions of the system. The large number of versions creates acomplexity which often reduces …
… different countries, the demand is increasing, which makes stores provide the customers with a large range of different products to accommodate the demand. This essay will discuss the results of the project and how incorrect food labeling can affect human health. The study …
Vilka marknadsföringsmöjligheter ger sociala medier för småföretag inom turism- och upplevelseindustrin?
… The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don’t have the same conditions or the same marketing resources that larger companies have. For small businesses that lack marketing resources …
<em>och kundinteraktion i mindre företag </em>
… they face and what strategies they use, in the interaction with their customers. Methodology: The study is qualitative in nature and has an abductive approach. The empirical material consists of in-depth interviews with chosen companies and Internet observations. Theoretical …
