1 188 uppsatser · sida 20 av 60
the Customisation Case of Nestlé on French and Chinese Dairy Markets
… the offer is much higher than the demand and then, companies need to attract customers. On the national level, companies multiply customer surveys in order to reach their expectations. On the global level, this is more complicated. Adaptation seeks to customise product offerings …
… of costumers to attract and seem to be more disloyal towards banks than other customers. The banks in Sweden have developed specialized offers to attract students, these offers are estimated to be long-term investments. The purpose of this thesis was to examine how young …
Vilka faktorer är viktiga för att skapa mervärde till tekniska konsumentprodukter?
… in which the product is used; you are what you have. The study also shows that customers who experience value-added from brands or design are also highly involved in the product. Further, this study concludes that the ability to create value-added through function and service is …
Möjliga kombinatoriska effekter inom bilindustrin
… of the companies? marketing efforts (Neff, 2004). They have to reach the customers online but also catch their scattered attention through different communication channels, both new and old ones (Halliday, 2004? Kotler et. al 2001). The subject for this study is this combination …
… Directive or not. The reason is that most subcontractors will be forced by the customers, mainly the larger ones, to readjust their production. They certainly will not keep two production lines. A paradox problem that can arise for small and medium sized companies, the majority …
… Bravo. Conclusion: Health variables had a greater impact on functional food customers than did the environmental factors. Environmental factors also seemed to be of minor importance for the test group. However they appeared to have greater impact on customers who made their …
en studie av tre skogsbolag
… accounts. The primary stakeholders still consists of employees, but also their customers, suppliers and fund firms. Customers want to see environmental friendly goods from the start to end and this includes financial institutions with environmental and ethical norms …
… for Japan flooring is based on pine and includes actors between sawmill and customers in Japan. This study contains of two market research’s made by Setra Group during the spring of 2006 that’s been analysed in order to find different customers preferences on service. The study …
… store with a large supply of fruit and vegetables and where a large share of customers are immigrants, Özen All Frukt in Malmö. The results from questionnaire show that in some of the issues the results vary a lot between the two stores. In a short summary the results from Özen …
en fallstudie av handelsföretaget Wiberger
… to the perception in the case company. The conclusions are that the smaller customers are the least profitable, and in some cases unprofitable, whereas the larger customers are profitable. The findings of the Activity-Based Costing analysis support the perception of the case …
En fallstudie av reklambyråer
… of close customer relations and advertising agencies strongly depend on new customers. A problem that exists in a relation between the two is mainly lack of loyalty from the customer. The income of an agency depends on whether or not the co- operation with a customer is …
en studie av en elitidrottsförening
Background: There has been a movement of power towards customers in most markets which puts higher demands upon the customer orientation of organizations to survive competition. In general the opinion is that satisfied customers also are profitable for the organization. Even …
Att skapa lojala kundrelationer på en överetablerad konfektionsmarknad
… actors on the Swedish clothing market to build loyal relationships with their customers. This can be achieved if the right strategic decisions are made. It has been noticed that the Internet seems to make a big difference in the process of communication between companies and …
Betalningsanmärkningars påverkan på kreditvärdighet
… important aspect is that payment remarks can have big consequences for new customers at the banks, but utmost small for existing customers. This was also confirmed by the contributory companies in the study, which stated that their payment remarks haven’t affected their …
En teoretisk analys av användares erfarenheter, upplevelser och attityder i mötet med kommersiella webbplatser
This paper aims to discover if the customers meeting with a company’s website can be described through theories derived from both web usability and theories concerning physical meetings between customers and salespersons in a traditional way. The conducted research involves five …
