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fallstudier på JOB media och Polardörren AB
This thesis focuses on RM and customer relationships and tries to answer two research questions: how firms can retain customers and how to generate profitable customer relationships by using relationship marketing. We conducted case studies on JOB media, a company in Luleå, and …
Påverkan på attityd och värde
The study examines selectivity of the customer base and scarcity of a product’s effect on attitude and value towards a product or service. A questionnaire study is made from three different situations. The result varied depending on the situation; however it was found that …
… the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their …
En fallstudie om Scandinavian Airlines kundrelationer
… the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their …
… needed to support the business processes within delivery scheduling between customers and suppliers.Enterprise Architecture (EA) is a concept to enable the alignment of Business processes and Information Systems. EA is the framework for the architectures of business, information …
ABSTRACT Title: Senses strategic importance to the customer experience in dressing room Authors: Anna Andersson & Alexandra Lundqvist Tutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus University Subject: Bachelor thesis 15 hp …
… 2013, May Introduction: For businesses to succeed and to get satisfied customers, they need to meet their expectations. The companies make promises to customers through external marketing, internal marketing needs to ensure that personnel have the tools required to deliver what …
En fallstudie av företaget Ving och dess kunder
… vision of service can be reconciled with the attitudes and visions that the customers have in the same area. In order to carry out the study a qualitative approach is used. The data has been collected by interviews, focus groups and observations. The framework is theories on the …
… potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service …
… Purpose: Thru a quality point of view, examine and analyze how Akelius AB customer orientates them self in an area such as Brandbergen, were the demand is larger then the supply. Method: Through a qualitative research approach with an inductive and a hermeneutic orientation the …
The ski resort is a business unlike any other. While providing the customer with a service, it produces the service in a manner that in many respects resemble the traditional producing company. Therefore, since the challenges facing the ski resort are a mixture of what can be …
En jämförande studie mellan nyöppnad och löpande verksamhet
… In a hotel organization, it’s important that everyone strives to satisfy the customers need. Customer focus is a competitive advantage today. To achieve this, the organization must have clear focus and distinct processes. Core processes are needed to clarify the processes in an …
… transaction costs do not encourage cross border services. Nevertheless a customer of a global or European bank can anticipate to be treated the same way in all of its branch offices inside the EU countries. Therefore in order to understand why this occurs the problems leading to …
… a service are often difficult to discover before the service is brought to a customer, since the producing and consuming of it often takes place simultaneously. Quality errors in a service process are called service failures or in Swedish tjänstefel. Nevertheless, with an …
ett lämpligt mätinstrument av upplevd tjänstekvalitet inom reseindustrin?
… of the travel agencies offer different services that all satisfie the same customer need. However, one major difference in the market aspect is the service quality, this making it an important mean of competition. There are several acknowledged methods of measurement when it …
