157 uppsatser · sida 6 av 11
… så njuter mannen mer efteråt.Today directs many stores in on their female customers. There are well spoken of how women shop and that they view shopping as a pleasure. The stores put up offering to entice women to buy more and make them satisfied so they comes back again. The …
En studie om svenska bröllopskoordinatorer
Denna uppsats består av en kvalitativ undersökning som antog en induktiv ansats. Detta föll sig naturligt för oss eftersom vårt intresse av bröllopsindustrin och bröllopskoordinatorer gjorde att vi ville komma vårt problemområde nära och få en mer djupgående inblick, hellre än …
Ledarens roll och provisionens inverkan
Syfte: Syftet med studien är att studera hur ledare jobbar för att åstadkomma ett kundorienterat klimat på en arbetsplats med ett provisionsbaserat lönesystem. Metod: En kvalitativ metod har använts i den här studien. Semi-strukturerade intervjuer gav oss det empiriska …
Hur ska biljettbokningssystem designas för att tillfredställa kunden?
… years to buy tickets to these kinds of events online. To make sure that the customer will keep on buying their tickets from the online booking companies the booking experience itself has to be hassle-free and easy to understand. The customer will most likely, if possible, avoid …
… of the congruence between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The …
En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
… on the brand communities and brand loyalty that is frequently seen among Apple customers. It focuses on the factors that create an apparent deep-set loyalty and passion towards their computers among Mac-users. This study contributes to a deeper understanding of why some …
… how to handle the procurement process, how to create quality relationship with customers and how the components affect the relationship of the consultant's perspective. The procurement process is based on theoretical model of Verville and Halingten (2003). Relationship quality …
… grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study …
… will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative …
en marknadsundersökning
… will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative …
… have increased the pressure on competition, a low growth as well as weakened customer relations. The development has resulted in a growing importance of market segmentation, mainly by the fact that costumers have become more disloyal as a result of the increased competition …
Vilka faktorer är viktiga för att skapa mervärde till tekniska konsumentprodukter?
… in which the product is used; you are what you have. The study also shows that customers who experience value-added from brands or design are also highly involved in the product. Further, this study concludes that the ability to create value-added through function and service is …
när möjligheten <br /> till fysisk kontakt gentemot kunden begränsas<br /> <br />
Relationsmarknadsföring består av att antingen skapa, upprätthålla eller avsluta relationer gentemot företagets kunder. Betydelsen av att upprätthålla relationer med befintliga kunder har ökat under de senaste åren, mestadels på grund av en ökad global konkurrens. Frågan är då …
en process- och <br /> flödesutredning för förbättringar
… custom built interface, automatic refunds and extended education of customer service agents. Finally the study has, in complement to it’s non quantifiable improvements such as quality or increased customer satisfaction, capitalized the effects of the implemented improvements to …
Effektiva konkurrensstrategier inom den svenska båtindustrin
… empirical data. The result of theories and empirical data combined is that customer satisfaction is a major factor for success. To be able to serve the customer the right product to the right price is crucial. To do so firms can either choose to deliver an additional value …
