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… up new ways for companies to build relationships and to inter-act with their customers. A contributing factor is social media that has opened up for in-teraction with companies and customers where they can communicate with each other. This creates both positive and negative word …
… of this thesis is to describe how service companies through adjustment of the customer’s zone of tolerance can influence customer’s perception of the service during the processes of service delivery and create customer satisfaction. The method used was case study approach …
The aim of this thesis is to describe the customer’s attitudes toward the contracting for availability, i.e., which factors are from the customer’s perspective necessary for the fulfilment of a supplier-customer agreement? Furthermore, the objective is to describe and analyse a …
- En fallstudie på Nyby Torshälla Ridklubb
Abstract ? ”Customer relationships ” A case study on Nyby Torshälla Riding Club? Date: December 20th 2011 Level: Bachelor thesis, 15 ECTS Institution: School of Sustainable development of society and technology, Mälardalen University Authors: Linn Ericsson, Elenor Flodin, Emma …
The purpose of this thesis was to examine how the build-up of customer relations can be characterized at the end of the industrial selling process and how companies engage their cross-functional selling teams into this relationship building effort. Through a case study of Omega …
… through examining how a company's intra-organizational control influences its customer relationships. The empirical research is performed through a qualitative case study where interviews have been conducted with management and sales staff within the case company as well as with …
… Banking Question: How does Nordea Private Banking work with CRM to get high customer loyalty? Purpose: Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies …
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
och dess inverkan på <br /> kundnöjdheten
… at a highly competitive market where it is important to achieve high customer satisfaction if they want to attract customers and stay competitive. Some studies suggest that the gap between customer expectations and perception within the five quality dimensions influences the …
två fallstudier
… The business concept is based on few articles and the main focus is private customers and small firms. They are satisfied with their relationships. - Case company 2 has been established during a longer period of time and has a wide range of articles, they also offer services …
… proposals for how Newsroom should work and market themselves, but mainly their customers via the social media tools such as Facebook and blogs. In order for companies to be successful with their marketing, they ought to build a strong, personal and enduring relationship with …
… har en uttalad Yield Management strategi emedan det andra hotellet har en Customer Relationship Management strategi. Det sistnämnda hotellet fyller funktionen som referensobjekt till Yield Management. Customer Relationship Management valdes som en referensram eftersom denna …
Relationsmarknadsföring
Titel: e-Commerce and Relationships ? Customer Relationship Management This bachelor thesis is brought together to analyze the transformation from traditional marketing to Customer Relationship Management. The development in the technology world has made the marketing focus …
