153 uppsatser · sida 6 av 11
the case of social media in the Swedish food industry
… a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication. The objective of this project is to investigate how social media can …
… is examined. Therefore we conduct a focused quantitative study, wherein 171 customers of the fashion retailer H&M have responded to a comprehensive survey both online and in-store, to examine this fun-damental relationship and its components. The results unveil (1) several …
en studie av prestationsmätning i kund-leverantörsrelationer
… attention. As the number of inter-organisational relationships, such as customer-supplier relationships, increases, there is a new scope for performance measurement as a management control tool. In order for a company to assess the effectiveness of its supplier relationships it …
… NIPF owners-other stakeholders. The results show how public and private customer-related working practices affect NIPF owners? relation to e.g. advisors, buyers and contractors; and trigger specific perceptions of institutions. Although, deterioration of relationships in a local …
En fallstudie av reparation och underhåll i ett industriföretag
… affect the relationships between the maintenance department and its internal customers. A case study has been conducted in one of Sweden’s largest industrial companies to investigate the said control problems in practice. The study concludes that the predicted problems in …
… grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study …
En studie av fyra företags utnyttjande av moderna affärssystem och effekterna i kund- och leverantörsrelationerna.
… the help of IT-systems, affect companies market communication and relations to customers and suppliers. Customer Relationship Management perspective is used and Enterprise Resource Planning-systems are the ground for new technology change. The main conclusions are that new …
en förändringsprocess
… kundrelationer då det är dessa kunder som renderar störst lönsamhet. CRM? Customer Relation Management är ett vanligt använt begrepp när det gäller att arbeta kundorienterat. Företags insikt och kompetens om det förändringsarbete som införandet av ett CRM system innebär är ofta …
En fallstudie om Skanska
… essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented. The three sections are ultimatley supposed to …
Felhantering i revision: En undersökning av ett tänkbart samband mellan etiskt ledarskap och felhanteringsklimat.
… means being able to act in a manner which will ensure a good job towards customers but also within the internal operations. The ethical leadership may thus have an impact on how auditors handle the error environment both internally and externally. It is very important for …
A study on the prescription behaviour of the doctors? in the treatment of diabetes disease
The purpose of this work is to do an investigation on the customers in the pharmaceutical sector; mainly general physicians who have taken part in the education events have any impact in their prescription behaviour after the participation in the program. The settings for this …
An Investigation on Relationship Bonds, Adaptation, Trust and Commitment
… collected. The findings conclude that a Chinese firm’s exposure to Western customers leads the former to partially adapt to a Western approach to inter-firm relationships. The strength of inter-firm bonds is found to link to trust. The level of adaptation undertaken by the …
En studie om offentliga och privata företags kundrelationer med exempel från tandvården
… that this could mean that privately owned companies view their consumers as customers who need to be convinced, whereas publicly owned companies are more informative in their communication suggesting they view their consumers more like patients who need to be educated. Because …
En fallstudie från den Polska marknaden.
… company is not in the positionto influence and control the factors that the customer has the final decision on which is; TopManagement Support, Clear Goals & Objectives, Change Management, ERP Teamwork andComposition, User Involvement and Use of Consultants. Based on the …
Uppsatsen ämnar studera personalrelaterade problem vid en CRM-implementering. Huvudsyftet kan delas upp i fyra delsyften som behandlar vilka implementerings-problemen är, när de uppstår, hur de undviks och hur de bearbetas.
