153 uppsatser · sida 7 av 11
… leverantörer som samarbetsparter. Begrepp som relationsmarknadsföring och Customer Relationship Management (CRM) är nära besläktade och oavsett om begreppen tillämpas på slutkonsumenten eller samarbetsparten handlar det om att vårda relationer. Idag har massmarknadsföring blivit …
Studiens syfte är att utveckla storbankernas Retail Banking verksamheter genom att studera detaljhandeln, de nya bankaktörerna och storbankerna. Det empiriska materialet baseras på åtta semistrukturerade intervjuer med chefer inom bank- och detaljhandelsbranschen Studien …
En fallstudie av reparation och underhåll i ett industriföretag
… affect the relationships between the maintenance department and its internal customers. A case study has been conducted in one of Sweden’s largest industrial companies to investigate the said control problems in practice. The study concludes that the predicted problems in …
Den interna marknadsföringens roll i att trovärdigt förmedla miljöarbete
… within the company. The quantitative data has been gathered through a customer survey. Discussion: Scandic Hotels have a well defined and comprehensible internal marketing. The company integrate the enviromental aspect in to all levels of the organisation and have established a …
En studie om långsiktig överlevnad för ekologiskt nischade livsmedelsföretag
… at five different companies. The quantitative data has been gathered through a customer survey with the customers of each company. Results: All of the studied companies used development as their marketing strategy, offering surplus values to the customers by integrating the …
en studie bland multinationella industriföretag
… a positive financial impact. These activities should therefore be in line with customer satisfaction and organizational growth.
Handdatorn som hjälpmedel för serviceteknikern
… som finns för fältservicetekniker att arbeta direkt i stödsystem, Service Management System (SMS), m.h.a. nya tekniker. Hur kan en bra mobil arbetsplats utformas? En enkätundersökning har utförts där 14 personer som arbetar som fältservicetekniker eller som servicechefer har …
En studie av hur kundklubbar påverkar verksamheten inom svenska företag
Varje dag använder sig miljontals svenskar av någon form av medlems- eller kundklubbskort när de handlar i butik, kontaktar en kundtjäst eller loggar in på ett företags hemsida. Motiven till detta kan förstås vara olika - det kan vara smidigt, lönsamt eller nödvändigt för att …
En kvalitativ studie av företags investeringar i ståuppkomik
… firms. Often, stand-up comedians are hired to entertain the employees or customers during these happenings. Generally, the firm invests a considerable amount of money in this service and is furthermore willing to pay a premium for a famous comedian. Although the market for this …
… in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the …
… these days. Storeowners have been forced to try something new to attract customers. One way to accomplish that is to add private labels to the assortment. There are several benefits with these labels; its higher margins for this type of brand and the brand can also strengthen …
en kvalitativ studie av skogsmaskinentreprenörersverksamhet och framtidsvisioner
… silviculture, long-term logging planning, transports, co-ordination work for customers and sub contractors, and developing of administrative IT systems. In the future the forest contractors could think of expanding their business with lorry trans-ports, soil scarification …
En studie om elevers relation till mobbning
According to Nosti (2012) banks target youths to find new customers by giving them special offers such as debit cards from a relatively early age. However, Moschis and Churchill (1979) point out that age can affect the level of knowledge in the consumer. Therefore, this essay …
En undersökning av den kommersiellafastighetsmarknaden
… that commercial real estate companies have better opportunities to nurture customer relationships while being able to follow the real estate market. It is important to find equilibrium in the vacancy rate (optimum vacancy rate) so that the loss of revenue is weighing up against …
… access to existing real capital and infrastructure as well as having existing customers.
