269 uppsatser · sida 3 av 18
Kundrelation och varumärke byggs när redaktionellt material anpassas för både tryck och webb
This paper aims to clarify how four customer magazines and digital versions of the magazines are being used by their target group. It focuses on the Ikea customer magazine specifically. After the analysis the conclusion is that out of the four companies customer magazines only …
? En fallstudie av McDonalds erbjudande och kunders beteende för skapandet av långsiktiga relationer.
The study aims to understand the underlying factor why McDonald's customers return despite previous failure customer experiences. Why do customers come back to the company that contributes to the former dissatisfaction? McDonald's attempt to maintain unceasing purposeful …
The fitting room is an important part of a clothing store, it's often where the customer decides if they want to buy the garment or not. Therefore it is important that the customer can feel safe and comfortable when they are trying the clothing. A typical fitting room in Sweden …
En fördjupning kring kunders reaktioner till ett erbjudande ur ett upplevelseperspektiv
In the end of the 20th century, there was an increased interest in creating customer experiences, especially in the service sector. At the same time, the number of visits to the Swedish cinemas is decreasing due to new distribution channels on the market. This study aims to …
strategier för att skapa lojala e-handelskunder
… web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional …
En genomgång och analys av dopingforskningen 2004-2009
… increased their sales online. Many companies that are selling trips strive for customers to receive and experience a personal service online. The meeting between the client and a webpage service system on the Internet should work. Service encounters are an essential part of the …
… increased their sales online. Many companies that are selling trips strive for customers to receive and experience a personal service online. The meeting between the client and a webpage service system on the Internet should work. Service encounters are an essential part of the …
… and properties that substantiate the usability and the demands that a customer rightfully expects from an IT-product. The user and the customer are highlighted in the same context in order to demonstrate that it is through the customer that an IT-product is defined as being …
… which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the …
markentreprenören och landskapsarkitekten
… a network of contacts with serious contractors whom you can recommend to customers. ” Don't hesitate to ask the contractor for advice; they often have lots of useful knowledge. ” It is important to have clearly written and thoroughly worked out documentation. ? Never let a newly …
En studie av HusmanHagbergs relationsmarknadsföring
… titel: Will we meet again in 20 years?How does the relationship between a customer and company survive on a ?rarely buying market?? ? a study of the relationship marketing of HusmanHagberg Författare: Emma Anderberg och Maria ÖhmanFärdigställd: 2007Handledare: Nazeem …
Inte bara guld och gröna skogar
… opportunity. To not know whether or not the shirt or pants will fit, leads customers to a game of gamble every single time they purchase a garment. Another problem which makes customers nervous before a purchase is the absence of a physical salesperson. This might lead customers …
… thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and customercommunication methods for this way of shopping. In physical shops the customer hasthe ability to try on the garments and …
… important for the creation of the aesthetic properties. Characteristic area customer focus and emphasis on the early stages are beneficial for the creation of aesthetic properties, but disagreement exists about how best to focus on the customer. Characteristic area …
En jämförande studie mellan nyöppnad och löpande verksamhet
… In a hotel organization, it’s important that everyone strives to satisfy the customers need. Customer focus is a competitive advantage today. To achieve this, the organization must have clear focus and distinct processes. Core processes are needed to clarify the processes in an …
