346 uppsatser · sida 3 av 24
fallstudier på JOB media och Polardörren AB
This thesis focuses on RM and customer relationships and tries to answer two research questions: how firms can retain customers and how to generate profitable customer relationships by using relationship marketing. We conducted case studies on JOB media, a company in Luleå, and …
enkätundersökning om gruppbebyggda småhusträdgårdar
… develop a survey with the intention to examine what expectations the JM AB:s customer had on a future garden and also to discuss if the lawn has a symbolic meaning in gardens. The lion's share of the thesis is based on a survey, aimed at people in the company's customer …
… principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. When something is scar the customer often draws parallels to the quality and price, that the product will be more expensive and better. People hate to be deprived of …
En studie om hur knapphet påverkar köpbeteendet
… principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. When something is scar the customer often draws parallels to the quality and price, that the product will be more expensive and better. People hate to be deprived of …
En studie om co-creation inom scenkonst
… interviews, this study attempts to understand the effect of co-creation on customer experience and its three dimensions - emotional, cognitive and relational. The co-creation process, demanding for both firm and consumers, raises important questions for managers in terms of …
… and properties that substantiate the usability and the demands that a customer rightfully expects from an IT-product. The user and the customer are highlighted in the same context in order to demonstrate that it is through the customer that an IT-product is defined as being …
… information found in web shops to lead them to purchase. This is to increase customer satisfaction online. Our aim is to increase the understanding of what the customer needs in form of product information to feel safe when buying clothes on the Internet.Our quantitative study …
En fallstudie av kvalitetssäkring i tjänsteföretag
… entity and organizational resources could not be linked to a flexible and customer-oriented quality assurance. However, we could see that the choice of organizational structure, more specifically a service-oriented organization structure, resulted in a more flexible and …
… includes about 60 000 inhabitants, a great number of different heating/cooling customers and 40,000 electricity customers.In the future, it will be required by HEM to integrate intelligent energy solutions, where energy consumers are increasingly micro generation and able to …
Vad man bör veta när man designar nyhetsbrev för modebranschen
… shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the …
En reformanalys utifrån rektorer och lärares uppfattningar ? kopplat till John Deweys teorier.
… programs ? this doesn’t answer the quality demand from the market and the customer. The result also shows that the demand on awareness on students (and parents) will be harder when too choose either a university- or an occupational training program (examination). The respondents …
This Master Thesis is a part of PlymoVent’s business to customer plot, with the aim to investigate how the consumers receive the services that PlymoVent provides. With regard to PlymoVent's business strategy and reference theory, the demands of how to receive and monitor a …
En studie av Swecon AB:s tjänsteutbud
… on a qualitative study of five of Swecons local offices and five of Swecons customers. The empirical framework is mostly based on personal interviews but in some cases information was retrieved by using phone interviews. All interviews were recorded and put into writing. Results …
Möjliga kombinatoriska effekter inom bilindustrin
… of the companies? marketing efforts (Neff, 2004). They have to reach the customers online but also catch their scattered attention through different communication channels, both new and old ones (Halliday, 2004? Kotler et. al 2001). The subject for this study is this combination …
markentreprenören och landskapsarkitekten
… a network of contacts with serious contractors whom you can recommend to customers. ” Don't hesitate to ask the contractor for advice; they often have lots of useful knowledge. ” It is important to have clearly written and thoroughly worked out documentation. ? Never let a newly …
