Vision Malmö - En analys av Malmö stads visioner kring stadens utveckling
… produced by Malmö city constructs a city intended for the construction of the ”creative class”.
Uppsatser om creative marketing
42 uppsatser · sida 3 av 3
Att bygga för att synas - city branding i stadsplaneringen :
… the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding. To create a brand for a city is difficult and complex, as a city compared to a product is harder to …
PR i det dolda
en studie om Redaktionell PR
… selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces. In Stockholm, Sweden, it is common that companies …
Kontroll och kreativitet
En fallstudie av tre reklambyråer
… of their operations? To answer this question a qualitative study of three marketing agencies has been performed. The main conclusion is that organizations are forced to make a number of organizational compromises in order to combine the need for control while creating good …
Why so serious??? en kvalitativ undersökning av folkbiblioteks användning av Facebook.
… interviewed librarians correspond with the ideas of Facebook as a playful and creative instrument. The network is a resourceful means to connect with the libraries? patrons even outside the library. This study will prove significant for the future studies regarding the use of …
Effektiv och användarvänligresursplanering i reklambyrå
… that is describes in this study is Spinn Action Marketing which specializes in creative solutions for communication that operates sales in short and long runs. The projects that the company leads, operates in a multi-project environment and the project management have challenges …
Entrébänk för Bonum seniorboenden
… stable and unavoidable foundation of this project, which later on gets more creative and idea based. The generated ideas are shown as sketches, sketch- models and 3D modeling. To be sure of what material to chose, there have been audits and comparisons done about what wood …
Prisma
Prisma
… noise that is created in an open plan office on a company working with a creative process, such as a newspaper or a communications agency. The purpose of this study was to examine the needs for today for a sound absorber in open offices and create and design a design proposal …
Jag gör det själv / Allt blir bra
Ett examensarbete om att hjälpa sig själv
… noise that is created in an open plan office on a company working with a creative process, such as a newspaper or a communications agency. The purpose of this study was to examine the needs for today for a sound absorber in open offices and create and design a design proposal …
Ljudabsorbent för öppna kontorslandskap
… noise that is created in an open plan office on a company working with a creative process, such as a newspaper or a communications agency. The purpose of this study was to examine the needs for today for a sound absorber in open offices and create and design a design proposal …
Skuggsidan av platsmarknadsföring
En djupstudie av Karlstads platsvarumärkesmaterial
Platsmarknadsföring är ett växande fenomen internationellt och i Sverige, då det påstås att ”städer tävlar mot andra städer” om besöksnäringen, nyetableringar av företag och befolkning. Att platsmarknadsföra sin stads specifika värden, genom att paketera och ”sälja” in staden …
Att skapa nya rum
Roomservice - en annan form av marknadsföring
Due to the technical development the enterprises of today are forced to creative thinking when it comes to marketing of their products. An example of one of these new methods are the development of product placement which has come to an interesting turn namely advertiser funded …