42 uppsatser · sida 2 av 3
De verkliga effekterna av kreativa mediaval på kort och lång sikt
… product category. We examine how an ad-message communicated through a creative media affects the consumers? evaluations compared to the same message communicated through a traditional media choice in a realistic setting. This allows us to present interesting conclusions and …
En analys av <em>The Coca-Cola Company's</em> marknadsföringshistoria ur ett moderniseringsperspektiv
… that The Coca-Cola Company has reached its power and fame because of it’s creative marketing strategies. Hence, of the fact that the company has developed together with the urbanisation and technical an economical growth of society.
… requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to …
En analys av Pripps Blå och Norrlands Gulds reklambilder
… we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in …
Inkongruens och kreativitet - ett sätt att komma in?
… ad. Furthermore, the study shows that when advertising is perceived as being creative it is also more effective since the ad and brand attitude as well as ad and brand WOM intentions show positive results. The study also examines how each of the creativity-driving variables …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… have a lot in common with the official target audience of Absolut Vodka; Urban Creative Millennials. This audience also works as opinion leaders influencing others to follow their lead. The hypothesis mainly proved true. However one of the constant components, the theme of …
En fallstudie av WeAretheSuperlativeConspiracys användning av Weactivists i varumärkesbyggande syfte
… WeSC. These individuals are used in the companies marketing in different and creative ways. The purpose of this study is to describe and analyse the company’s use of Weactivists, specifically by describing the use of these persons in the company’s campaign material and analysing …
en kvantitativ undersökning ur ett studentperspektiv
… data within the product labeling Fairtrade and about students' sights on value creative. The trade's opinion about Fairtrade was gathered on similar way. Theories that has been used in this degree project are; Corporate Social Responsibility, Marketing mix, trademark's value. We …
En kvalitativ studie av digitala affärsrelationer
… marketing, network theory and previous research on B2B-portals, seven digital creative companies from different parts of the world is investigated. The study shows that deep relationships can be created solely with digital ways of communicating and that the two most important …
… and brand image. The company wants to be perceived as professional and creative which is exactly as their customers perceives them. Furthermore is the width of marketing, web solutions and PR that Care Of Haus offers, something that most of the interviewed customers agrees on as …
The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this …
En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.
… We also came to the conclusion that it is important to have a new thinking and creative mind when it comes to communication with young people through social media.
Syfte: Mänskligheten strävar alltid efter att utvecklas och kreativitet är en central del i processen då världen ständigt blir mer komplex. Forskning inom området kreativitet är således en nödvändighet för ett modernt och framåtsträvande samhälle. Likaså inom marknadsföring ges …
En fallstudie på New Wave Group
… in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a top-to-bottom experience strategy is one way that a company can …
The Degree Project is about ”creative packaging”, the group has in collaboration with AssiDomän Frövi planned, constructedand designed two packagingsolutions for chocolate creams.The group has worked with the cardboard Frövi Bright produced by the company itself, which together …
