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En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag
… company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources. The result also showed that untraditional marketing stands out among other advertisements and is therefore appropriate for a company who is …
This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising …
Hur marknadsför och etablerar sig entreprenöriella företag på nya marknader?
… to use its resources optimally. For example, usage of network marketing and creative resource-commercial, which is useful for small and resource-poor firms. The purpose of this study is to investigate and understand how entrepreneurial companies market and establish themselves …
Social Media Marketing
… their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of …
en fallstudie om en stads kreativa näringar
The purpose with this thesis was to describe the importance of the creative industries for a town. We thought that towns could design a strategy to attract creative industries and creative people to establish their business in the town. During the study some important topics …
En kvalitativ intervju-studie om gymnasieelevers uppfattningar om betyg och bedömning i idrott och hälsa
… One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise. This brought our attention to Buzz Marketing and Word-of-mouth which is a tool for marketers to make use of individuals to spread …
Med individen som insats
… One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise. This brought our attention to Buzz Marketing and Word-of-mouth which is a tool for marketers to make use of individuals to spread …
This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this …
… Levinson's founded about 30 years ago the concept of guerrilla marketing. This creative marketing method was initially meant for those companies with limited resources. The method can be very cost effective and widely used today among both large and small companies. We have …
… creativity. An experiment with two advertisements - one defined as more creative and one as less creative - was undertaken and outcomes in terms of signaling effects and the third-person effect was measured in order to gain a profound understanding of the implications of a B2B …
i marknadsföringsföretaget Liljedal Communication AB
… employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message. Creativity is defined as the creation of new ideas where the idea is adequate, useful and feasible. Organisational creativity is created by …
En fallstudie av reklambyråer
… mainly built on trust. Advertising agencies are flat organizations with creative personnel, but with no real strategic tools. It is hard to use strategies when it comes to tailor made solutions that advertising agencies offer. An agency’s task is not to define a customers? …
As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to current trends …
… positive associations and trust. Today it is more important to find new and creative ways of communication to get advantage, and to make the consumer involved. In this context, the social networks become more important in order to create a two-way communication in a …
… is also a new marketing channel which allows pretty much everyone to be very creative to a smaller amount of cost. In the future we believe that relationship marketing will play a bigger part in society as well as for social media.
