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Visma SPCS
… and quantitative method. The qualitative method is applied in connection with different interviews. The quantitative method is used to analyze different answers given from those who are interviewed. I also use the deductive method due to my interest of studying how reality can …
… om implementering samt användning av den kundorienteradeaffärsstrategin Customer Relationship Management, CRM. Enligt statisk från Gartner,misslyckas företag med två av tre och orsaken är att det är få som har kunskap om vad CRMegentligen är och hur det bör implementeras, då …
en studie om segmentering och<br /> positionering
Lots of choices are to be made by a company who enters a new market with a new businessidea. Common questions that show up when a company is making it´s businessplan are how to target the market and how to use marketing as a tool to reach a specific customer or segment. It is …
… Our method has been qualitative, and we have performed seven interviews with informants from our chosen shops. The empiric material we have collected has been combined with theory in order for us to gain a deeper understanding of the subject. Conclusion In the finishing chapter …
En studie vid logistikföretaget Foria
… aspects. The KPIs should be attractive to both Foria and their customers, with the aim to strengthen the interaction between both parties. The basis for this work is a research in which a literature review and a survey of the market for Swedish logistic service providers were …
This project was started within the Market-Design programme of Elforsk, with the aim of developing representative test systems of Swedish distribution networks. Using such test systems as a basis for reliability and customer interruption cost calculations makes it feasible to …
En jämförande studie om arbetet med kundrelationer och kundlojalitet i spelbranschen
Efter ett antal företagsskandaler bestämde sig Sverige för, som många andra länder, att utveckla en kod för bolagsstyrning. Den första kom att träda i kraft 2005 och 2008 började en reviderad version gälla. Svensk kod för bolagsstyrning är ett regelverk för företag registrerade …
Basel II-effekter på kreditrisk och information
… examined. The approach of the study is qualitative and several interviews with individuals on different levels of the examined bank, Andelsbanken för Åland, have been carried out during the collecting of empirical facts about the effects of the regulating change from the Basel I …
Kan researrangörer fortfarande skapa värde genom paketlösningar ?
… The purpose was to analyze and determine the importance of packaged holidays within the tourism and travel sector and how value can be created for the customer. This have been done with a focus on the chosen parts; customer needs and how packaging can create value, how companies …
en studie över kunders rörlighet på den privata bankmarknaden
… be able to either accepted or rejected these them. When merging the hypotheses with the performed survey the authors came to the conclusion that there are two major switching costs that affect a customer’s willingness to change bank. These two are financial and non-financial …
… shops, this is not possible andhence, they have to find other ways.Our purpose with this study is to describe how web shops replace the physical roomfor communication. We will do that by identify and describe the different functionsoffered to the fashion web shops' customers …
The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image …
The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image …
… (2005) formel för värdering av kundrelationer. Med hjälp av formeln beräknas Customer Lifetime Value (CLV) för ett antal kundrelationer det undersökta företaget har. Huruvida formeln är funktionell för ändamålet kundvärdering är den centrala frågeställningen. Resultaten som …
En studie om att kommunicera mjuk produktkvalitet
… In this case the focus is on the communication of the soft product quality within an organization to achieve right quality. To fulfill the aim of this study a case company has been used to be able to show the absence in the topic. The questions of the study are: How have the …
